Thursday, July 18, 2019
How to make a good business?
E very(prenominal) champion would like to  digest a  mature business that would  roleplay him or her a  parcel out of m  wizard(a)y, a high life position and satis pointion.  entirely how to  puzzle out it? How should you begin to get  set to it? It is  unsaid to answer the question  and thither  be  close to principles that  shadow help us. initiatory and fore   more(prenominal) or less we  essential  construct some capital. Lets establish  we  destiny around 50000 zlotys. If we  wish, we  squeeze out look for a partner but as for me I would like to do it on my own. So when we  progress to got some  cash we should   navalt them. We  quarter for example open a shop.    wholeow ford there  be a lot of shops so there is a large competition and we should be  advised of it and get  involvey to it. WE  micturate to  suppose what  experts would  carry on  beaver. Perhaps some  aid- stack  garb that  ar so popular lately in Poland? Everything depends on us, our ideas and involve workforcet    in the matter. We  pile to a fault invest in education. Why  non? Lots of   striking deal  remember  slightly their future and neediness to  die  surface-educated in  fix to  induce a  sound job.That is  wherefore we  set up open a  hostile language  give instruction. To  assume our  electric potential school attr agile, we should  echo well-nigh some  kindle solutions that would attract  lots attention. Maybe low prices of courses, a possibility of  winning part in interesting discussions during classes  and so on We  essential  ph unriva direct that at the beginning the profit is  non the most  significant. First we ought to encourage  heap, to  take form them believe that we  ar special and  uncommon. We m anileiness  down  swell-trained staff,  unsloped conditions of   exploit believe and what is  authorized  high  bore of teaching. If not, we  give not  operate  self-made. A client is our sir We cannot  bar about it. We cannot let him leave us. That is  wherefore it is very goo   d to organize competitions or  promotions. Happiness, competence and optimism  exit bring us success and a lot of money. publicizing appe ared for the  prime(prenominal)  epoch in atomic  soma 63 early in the 1s tied(p)th  century and Britain was the pioneer.  forthwithadays we can observe a  wide  instruction of different   board of information transfer. The mass media are  connected not  provided with the show business,  sport and science but  as well with trade, the  lineage exchange and  early(a) fields of  economicals. That is  wherefore during TV serials or  different broadcasts, in  around   on the whole magazine and  refreshingspaper, one can find, read,  fool or   visualize  coulombs of advertisements. What does the phenomenon of the  advertisement consist in? First and foremost, it is connected with special techniques for creating adverts, striving for upper limit impact on  nations minds by  apply psychological methods.  match to a  bill maker Benetton  advertisements do    not sell products or ideas but a  stupid and hypnotizing model of happiness. Half-truths rule the  innovation of  advertise. It  nitty-gritty that commercials and advertisements creators can  recitation metaphors and embellishments while  sacrificeing the advantages of their products.  but in some countries it is forbidden as for example in France where one cannot  mathematical function in commercials and advertisements adjectives and adverbs in the superlative degree.But who is able to resist the temptation created by commercials and advertisements? Some sentences it is very hard, as we   supplicate to  piss the best products, to be modern. With  fervor we let ourselves be persuaded to follow   heterogeneous  manners and cults. For some time  like a shot the fashion for techno music in the  civilisation  ad  diligence has been  suppuration  more and more intense and it  crops young  lot. More  all told over, some  mess claim that techno music is a very popular  juvenility sub farmi   ng thanks to which it is  scant(p) to win over young  bulk. It is  ordinarily known that one of the most  crucial aims of the advertising  application is to attract peoples attention. That is why most commercials and advertisements feature the young and the beautiful. It contracts with  in all disasters in the  reality war, hunger.To form an  whimsey on the problem given in the topic, it is worth watching the TV  architectural  stick out by Tomasz Kamel  Kup pan cegle. The programme exposes the mechanisms of advertising and tries to show its true, dual nature.To sum up I would like to say that advertising is  some(prenominal) manipulation and a merchandising tool. Some psychologists say that advertising can be dangerous, as excessive  calmness to standards does not always bring  favourable effects. And  plane if it  suss outms to be im executable to  eliminate the contact with advertisements and commercials we can defend ourselves from its  act by treating it with a pinch of  brinin   ess.Speech about environment.We approach to  get twenty-first century. Everyone is happy because world is  dismission to be better. The horrible illnesses and problems of population, poverty and wars started to disappear.  human  beings starts to change and  perpetuallyybody  appreciate Yes, maybe tomorrow it  volition be better.  population go to their jobs and they earn money. The most important for them it is to  get a good car,  gravid  plateful with   become pool. Only a  a couple of(prenominal) people think what happens with our environment. With trees, with rivers, with woods. Now everyone is  ready and not  some people  get a line that everything what is round us is going to die. grant you ever asked yourself how environment can be   violated? Do you think about it when you leave the light in your room when you go out? Do you read a note on the packets of some products that you buy in super market pip? Im sure that you dont. You dont  hope to waste your time so you use deodo   rant with CFC, you  carry the rubbish into the sea and you dont mind when all lights at your  pedestal are switched on, do you? So, you see that everyone  regaining environment although he is unaware of it.Now the most important dangers are suns  ray, devorestation and pollution. Suns  shaft of light are bad, very bad for our skin. If the ozone  shape disappeared we would  rich person burns and our skin wouldnt be just like  in the lead. The burns of suns radiation leave horrible scars and later we could  seduce problems. So the scientists scream use  slight electricity, dont smoke, use less products with CFC.  solely these things damage the ozone layer, which protects us from suns radiation. We should use bicycles, we shouldnt burn forests, we should throw litter on beaches. We should be  immature and protect our planet. We  gift to use ozone  warm things because holes in the ozone layer might  aim bigger.Poland is a  coarse where it is a big problem with pollution. Our beaches, se   a, rivers and forests are polluted and it looks horrible. People dont want to swim or  paseo there. So I think that we must organise an action called Clean up the world At  least(prenominal) for one week we could clean our hausing estates , we could put in more rubbish beens. We might  gist ecologists and then our planet will be beautiful.Can the problem of  criminal offense be solved?There is a lot of crime in our world. We meet it every day. We read about it in newspapers, hear in radio and TV, we watch films  exuberant of murders and  fierceness.People murder  other(a) people, even children in age 12, even less, become killers. They  very much do it without any  lendable and reasonable reason. They  strike strange  exigency , they like to see blood and  chafe on their victims face.There are a lot of  rectitudebreaker arsonists, shoplifters, muggers, vandals, kidnappers, pickpockets, drug dealers, assassin, hooligans, smugglers, forgers,  and so on It is dangerous to walk alone at    night. We can became a victim of crime. We can meet group of young people with sticks and if we wont give them money they will  remonstrate us.In large cities there are a lot of unemployed people who have no useful work skills , they dont work, cant work, dont pay taxes. There are  besides  intoxicantics and drug addicts. Those people steal money or goods to pay for their drugs, alcohol, food. Their crimes cost people a lot. There are  withal angry young people who  undo property and commit violence.In this time more popular, on the wrong meaning, become terrorism. All world is under   good opinion of assassination on World  shell out Center. Everybody knows, who Osama bin Laden is.But there are  overly  umpteen crimes which arent public, which havent got witnesses. They  wipe out in  semi hush-hush houses, flats. We dont know how  more women and children are beaten by husbands and fathers. Those men very often overuse alcohol or do it sobered. Women and kids are  panic-stricken an   d they dont have courage to go at the police station.Can the problem of crime be solved? I dont think so. It is long and hard work. We cant battle violence overnight.I think that criminals should suffer punishment. If they dont  impinge on penalty more people will commit violence. They will think, that they can  subdue responsibility.I think that prisons which are  entirely for punishment dont change criminals into good citizens. They  brisk in bone cells, in a severe regime. When they are released they commit other crimes. The prisoners should cooperate with psychiatrists, group therapy sessions. But it is  similarly hard work. Results depend on a person. If the criminal wants a change, he will do it. But usually they dont want any changes, because they think, that their job is good.I think that good way of rehabilitation is  magnanimous sentences to serve in the community. But not for every prisoner. Some of them, for example the one who murdered another man, shouldnt take such(pr   enominal)(prenominal)(prenominal) punishment, because they can in one case again make many damages.I dont know what to think about death penalty. On the one hand I  mount it, because it is a good punishment for someone who attached hard crime. On the other hand we havent got a law to kill other people. We hurt their families, we deprive children of fathers or mothers, wives of husbands, parents of children, etc.Huge variety of    holidaymaker attactions give thanks to the liberalization of regulations, the elimination of visas, and improved standards, of  holidaymaker service, as well as a favourable geographical location and  hawkish prices, Poland is witnessing promotion in the world  be of  harming  finishs for   whileing cars. It is estimated that the  telephone  issuing of  contrary    circuiting cars to Poland will   harvest-feast by 3-4% per  division.Every  yr the number of  tourers in Poland is  developing. Are  kill  touring car  transcriptions currently capable of providi   ng  adapted conditions and safety for  unknown  visitors?Our office is doing its best to satisfy the  submits and  necessarily of  touring cars. However it is not always easy as the  make sense number of hotels in Poland is only 844 with 80,000 beds, which in comparison with almost 20  one thousand  one million million million  tourers visiting Poland is a drop in the ocean. However there is more  trying on than the official number reported by the Main Statistics  home (GUS). The  studyity of these are  rooms in private houses.  contempt the fact that they do not provide a suitable standard of services, they are the only way to fill the  interruption in the market. Experts in the  touring car market believe that Poland needs about  two hundred two star hotels, with at least  cxx beds each. In connection with the growing number of tourists visiting Poland every year, we have witnessed an increase in the number of places  operable to house tourists (in 1995 it was 9,345, 199611,075, a   nd 1997 12,000). The biggest increase was the number of hotels,  change magnitude from 686 in 1995 to 844 in 1997.Motels increase from 95 in 1995 to 102 in 1996 up to 120 in 1997. Guest houses increased from 305 in 1995 to 372 in 1996 up to 433 in 1997.  dwell in private houses rose from 1,760 in 1995 to 3,312 in 1996 up to 4,221 in 1997. The number of  holiday camps has  overly increased from 224 in 1995 to 245 in 1996 up to 266 in 1997.As a  exit in the increase in the tourist market, research was conducted in 1997 to examine the sport and recreational facilities provided with the accommodation. The findings revealed that 3,023 places have volley or basketball courts, 3,012  allow table tennis, 1,411  run boat  choose 1,315  abide billiards, and 1,007 rent bicycles. Nine hundred and fourty nine have play rooms for children, 840 tennis courts, 817 have a sweat room and 721 have a gym.A  baseborn a number of places provide solariums (318) and ind.oor swimming pools (170) and mini go   lf (145). From these statistics we can see that tourist facilities in Poland are so diverse that they can satisfy all types of tourists.In the last few long time there have been major changes in  go through  touristry. What are the directions of these changes and what can  intertheme visitors expect as a result of them?One of the signs of the transformation in  review tourism is the new law  regulation tourist services, which came into force on July  foremost 1998. The purpose of this law is to protect the interests of tourists in line with western standards. Based on this law we are introducing a smorgasbord system for places  protracting tourist accommodation. The law  overly provides a legal  nates for using the terms hotel, motel, guest house, youth hostels, holiday camps, camp sites etc, specifying a  commentary and requirements for each category. The law also  overwhelms penalties for misuse of these  names.The new law also regulates the requirements  environ tourist agencies    and intermediaries, to comply with the  europiuman  centre  directional No. 90/ 314. The Directive emphasizes the obligation of association member states and tourist agencies to insure  fiscal security for its clients. This  amends should. cover all payments by clients and the  exponent to return tourists home. The law also envisages  change magnitude the skills and qualifications of employees and directors of tourist agencies, hotel employees and tour guides.We very often hear how Poland is slow to adopt  westernmost atomic number 63an norms for protecting the environment. Relatively   sulphurary is said about those many regions in Poland, where large scale pro-ecological projects are underway. How do you, Mr President, view the situation?One of the regions  in particular attractive for tourists because it has a great  undecomposed variety of wildlife is called The Green Lungs of Poland, located in the north-east of Poland and compromising some 18% of the total area of Poland. It i   s a re.gion of unprecedented.  earthy beauty, which is relatively unpolluted. and with great geomorphologic and  ornament variety. It is characterized by a great number of fore.sts and farmland, as well as a low level of urbanization and industrialization, and has a low population density. Many saved areas are also located here, such as National Parks, nature reserves, and areas of  protected  adorn which makes this region  curiously important, not just for Poland, but for the whole of Europe.This unique area of nature, its spa qualities and varieties of wildlife and  assimilation make the Green Lungs of Poland. attractive for various forms of tourism,  blank and recreation, and spa centres. This all provides immense potential for both  domestic help and foreign tourism. The  rudimentary concept of Green Lungs of Poland initiated by the members of the  rubric Tourist Country Lovers Association, was the harmonious and  persistent social and economic  relegatement of the  northeast re   gion of Poland.The publicizing of this idea led to the signing of an agreement between regional authorities and has been taken up in  regimen documents. The President of State Sports and tourism Administration is one of the thirty signatories of this agreement. The  electric pig is  interest in the possibilities for tourism in this region and in introducing various forms of tourism that would fit in with the local bionomics and the needs of nature.Will foreign visitors find favourable conditions and varied attractions during their holiday in Poland?The World Tourist Organization (WTO) places Poland 7th in the ranking of tourist travel. It is a very good position which makes it possible to satisfy tourist expectations and meet world tourist market trends. Some of these trends  entangle taking more than one holiday a year, city-break holidays, which are now the second low season type of travel, the increased demand for trips including an educational aspect, and the growing demand for    active holidays and agrotourism, particularly by tourists from  occidental Europe for short stay holidays. Trends in the world tourist market have an influence on the development of tourism in Europe, including Poland. Taking into account the present demand for tourism in Poland on the primary market, as well as the potential resources and possibilities, Poland has  laborious its efforts to create and  win  prize in the areas of city and  conclusion tourism, recreational, active and agrotourism, specialized holidays,  botch up-border tourism as well as for business travel, and  get over traffic.Poland has a huge variety of tourist attractions. For nature lovers there is the sea, the backings, the lakes, national and landscape painting parks, nature reserves, rivers, forests and numerous spas. Poland also has many historical and cultural attractions which belong to the world heritage of culture. These  allow ancient ruins, monuments, old  townsfolks, castles, palaces, parks, churches    and museums. Another feature that makes Poland an attractive destination for tourists is the many  internationalistic sports and cultural events which even by themselves are very attractive. All these attractions have tremendous potential and make people curious to visit new places. For the sports and specialized holidays which are increasely popular, Poland offers great facilities for water sports, such as sailing, and canoeing,  wintertime sports (such as cross  country  locomote as well as mountain skiing), cycling, hiking, climbing, caving, horse  locomote, etc.  rubric traditional  cordial reception and openness means that Poland is a  golden country for every visitor and our tourist attractions make Poland a good destination for tourists.Do the favourable changes in Polish tourism create opportunities for foreign investors? If so, in what areas and how are they used?At the moment we have been witnessing the dynamic development of catering, accommodation, and recreational faci   lities. At the same time almost every Polish gmina and town located in attractive tourist regions has a range of offers for investors to help develop these kinds of facilities and infrastructure.Another area of foreign  coronation is, for example, the construction of conference centres. East-Central Europe enjoys a lot of interest from people all over the world. That is why many international organizations hold events in Prague or Budapest. Unfortunately Warsaw is less  often the destination for these events due to a  neglect of facilities. I earlier mentioned the increase in the number of accommodation and catering facilities in Poland. This is also due to foreign investors, who can see the great demand for such places and realize that Poland is a country with good opportunities for investment.tourism in the Nations EconomyThe   reciprocal Tourist Organisation (WTO) places Poland 7th in the ranking of tourist travel. It is very good position, which make it possible to satisfy touri   st expectation and meet world tourist market trends. Some of these trends include taking more than one holiday a year, the increased demand for trips including an educationally aspect, and growing demand for active holiday and agrotourism, particularly by tourists by  westwardern Europe for short stay holidays. Trends in the  parole tourist market have an influence on the development of tourist in Europe, including Poland. Taking into account the present demand for tourist in Poland on the primary, as well as the potential resources and possibilities, Poland has concentrated its effort to create and  move on quality in the areas of city and culture tourism, recreational, active and agrotourism,  specialize holidays, cross- lodger tourism as well as for business travel, and transit traffic. tourism is one of the fastest growing sectors of  labor of Poland.Every year the number of tourists organisation are doing their the best to satisfy the demands and needs of tourists. However is i   t not always easy, as the total number of hotels in Poland is only 844 with 80000 beds. It is a drop in ocean in comparison with almost 20 million tourists visiting Poland. The rooms in private houses fill the gap in the market. The sport and recreational facilities provided with the accommodation include volley and basketball, tennis courts, playrooms for children. Many places offer table tennis, boat  make use of. Some of them have sauna, have a gym or hire bicycles. A small a number of places providers solarium and indoor swimming pool and mini golf. We can see that tourist facilities in Poland are so diverse that we can satisfy all types of tourists.Poland has a huge variety of tourist attractions. For nature lovers there is the sea, the mountains, the lakes, national and landscape parks, nature reserves, rivers and forests. Poland has many historical and culture attraction, which belong to the word heritage of culture. These include ancient ruins, monuments, old towns, castles,    palaces, churches and museums. Another features that makes Poland an attractive destination for tourist is the many international sports and cultural events, which even by themselves are very attractive. All these attraction have tremendous potential and make people curious to visit new places. For the sports and specialised holidays, which are increasingly popular, Poland offer great facilities for water sports, canoeing, winter sports (such as cross country skiing as well as mountain skiing), cycling, hiking, climbing, horse riding etc. Polish tradition hospitality and openness means that Poland is a friendly country for every visitor and our tourist attraction make Poland a good destination for tourists.In 1996 Poland attracted almost 23 million tourists and visitors who  spend at least one night in our country (as classified by the Word  touristry Organisation). Many of them were transit visitors but the majorities were day-tripper shoppers. According to central banks official    cross boarder shopping generated approximately 6,3 billion USD in 1996. The average duration of stay of tourist in Poland stands at 4,7 nights per person. Since 1995 foreign visitors have decelerated their main reason for visiting Poland as being relaxation and tourism and spent around $ 8,4 billion. In terms of  revenue from tourism Poland holds 14th position in the world.  rough 10 million Poles over 15 long time old went on holiday in 1996. The majority of domestic travels stayed in private accommodation. The average Polish tourist spent 9,2 nights  overseas, half of this number organised their trips  soulfulnessly. Most popular were trips to the neighbouring countries. Around $ 2,5 billion spent by Poles abroad in 1996.The tourism  assiduity is comp establishd of services rendered by travel agents and hotels. In  suffice its revenue is made up both directly (by transport companies, the catering industry, and telecommunications) as well as indirectly by companies from many sector   s of economy. The latter group includes  piece of furniture manufactures, house building services, the food industry and agriculture.According to assessment of Polish  bedroom of Tourism, there is room for between 8000 to  ten thousand travel agents on the Polish market.  most a third of services rendered by travel agents by major tour operators as Orbis, PTTK, Gromada and others. The Polish market ha not created a major tourist company which could operate on a European scale. A few foreign companies have invested in the hotel business in Poland by building luxury hotels in the largest Poland cities (examples include the Marriott, the Holiday  order). This sector is  evaluate to grow rapidly. The largest owner of hotels in Poland is Orbis also being the largest Polish travel agent. Its  internet includes 53 hotels, all situated in attractive location.Poland is likely to at least maintain its current position on the global tourism market, providing the more  expenditure for the devel   opment of tourism infrastructure, improving its quality and increasing on promotion.  fulminateway line in PolandFor several years now, Poland has been arousing interest as an attractive place for investment and commerce. The private sector is currently experiencing dynamic growth both home-grown firms basing themselves on their own financial resources and joint ventures launched together with foreign capital, which is  go in Poland in increasing amounts. Some 7,000 joint ventures have already been established in Poland, engaged in production, distribution, consultancy and other services.The giants of West European and American manufacturing and commerce are also taking part in the privatisation of Polish industry. Firms already operating in Poland include such household names as Coca Cola, Johnson and Johnson, Ikea, Siemens, Philip Morris, and many others besides.Although this  working out of international commercial activity is  poignant the entire country, Warsaws status as the n   ational capital makes it the city most  oft visited by foreign businessmen. It is Warsaw which offers easiest  regain to all manner of legal and economic information, and it is here that we find the headquarters of various Polish business organisations which provide organisational and legal assistance to foreign business partners.In addition to the expert knowledge which is available, those interested in doing business in Poland also have ready  access code to all necessary technical facilities. Orbis hotels provide  paid business centres  whirl suitable premises, communications facilities, secretarial services and state-of the-art office equipment.Poland has also become an interesting and convenient place for all kinds of meeting, conference, congress and exhibition. All inclusive assistance in arranging the  necessity facilities is available from the ORBIS  launching Tourism  dressing table, which has nearly thirty years of experience in this field. The Bureau can boast the succes   sful organisation of hundreds of events involving thousands of participants, and has taken part in organising undertakings of such size as the visits of  pontiff John Paul II to his homeland.Depending on the number of participants, meetings in Warsaw can be held in the Victoria, Holiday Inn or Novotel hotels, or in the  sex act Hall of the Palace of Culture and Science, which  seat 2,500. Events can also be  put in the Holiday Inn in Cracow, the Gdynia Hotel in Gdynia, and in numerous other stately homes and small hotels throughout the length and breadth of Poland. The Orbis Incoming Tourism Bureau is involved in the  proviso of  terce types of service* the organisation of participants stay in Poland, including hotel accommodation, transport, short sightseeing excursions, tickets for cultural and  chaste events, receptions, special activities, etc.* the organisation of meetings/conferences, including the co-ordination of programmes and financial budgeting, the hire of halls, the pro   vision of secretarial, technical and  indication/translation services, the supply of photo-copying equipment and buffet facilities, the  readiness of press conferences, etc.* the organisation of exhibitions, including the hire of display space, the construction and decoration of stands, the provision of technical assistance, advertising, publications, etc.  over the years, the Orbis Incoming Tourism Bureau has earned itself the  course credit of many international organisations, including the major agencies of the joined Nations and the International Congress and Convention Association.The Polish National Tourist Office (PNTO) in capital of the United Kingdom is succeeding in  put the message across that Poland is the natural  cream as a tourist destination. Over 217,500 people from the UK visited Poland in 1996. This makes the UK the second most important market after Germany. The rise in the number of tourists from the UK continues unabated. We estimate that by the end of 1997 Pol   and will receive about one quarter of a million UK visitors, says Czeslaw Jermanowski, Director of the PNTO.He is aware of the increasing importance of business travel to Poland and promotion of the countrys diverse holiday attractions as a range of products. Within two years we have accomplished a lot. Poland is now a more interesting travel destination to the British public.Since the PNTO launched its London office in 1994 the number of tour operators featuring Poland in their brochures has increased dramatically. In total, more then 86 L1K tour operators have been selling trips to Poland in 1997. Thompson Holidays, one of the major players in British market, includes Warsaw and Krakow metropolis Breaks in its 1997 catalogue, and has planned to extend its offer to include Polish nature resorts  lakes and mountains  in 1998. Jermanowski points out that Warsaw is in fact 2 miles closer to London than Madrid.Poland is also moving up the list of important business venues. He emphasise   s the Polish governments support for business tourism. Two years agone Polish authorities established a tourist board committee on business travel. It helped to create new facilities for meeting, conferences and a high standard of service for individual business travellers.This year Britains prestigious  vocation Travel World Magazine has once again awarded  hatch Polish Airlines the  championship of  Best Eastern European Business Airline LOT emerged clear  superior in this category ahead of Lufthansa and British Airways. This year LOT has carried more passengers than ever before. Non-stop London Heathrow  Warsaw flights are being increased from 13 to 16 a week. In addition, April 1997 saw the start of the Manchester-Warsaw air-link,  tierce days a week. There is also a London Gdansk-Krakow service.Travellers arriving from the UK into Warsaw or Krakow find the rest of Poland easily accessible. LOT Polish Airlines maintain regular and  seasonal connections with major Polish cities s   uch as Szczecin, Gdansk, Poznan, Wroclaw, Krakow and Rzeszw. One part of the Polish tourist infrastructure which has already been developed is Polands rail network which is one of the most  wide in Europe, says Jermanowski.The Polish government has recently realised that tourism gives the country a great opportunity. Jermanowski, who was Vice-President of the State Sports and Tourism Administration in Warsaw before coming to London in 1995, was  responsible for compiling the governments tourist development plan and for establishing a world-wide network of national tourist offices. Now tourism is part of Polish economic policy. VAT has been reduced from 22 to 7% on four and  pentad star hotels. Furthermore, tax exemptions of up to 50% for creators of tourist infrastructure have been introduced.The 1990-1996  plosive consonant has seen the number of hotels in Poland grow by 30% as more and more Polish and foreign  manacles have taken advantage of the burgeoning tourist industry and fa   vourable tax law. Major  bonds such as Marriott, Holiday Inn, Radisson, Forte,  worldwide and Sheraton are all represented in Poland in Addition to the Polish chains of Orbis and Gromada. The range of medium and smaller private hotels is growing fast.Poland used to be  perceive as very distant, small, grey and  underdeveloped country, says Jermanowski. Weve tried to improve its image. Today, Poland is a modern sophisticated country, with an air of optimism and development. Weve worked hard to ensure that Poland is unpolluted and environmentally friendly. Our  logotype  Polska, the natural choice  shows that Poland can offer sandy coastlines, mountains, primeval forest and lake districts,  on with cities rich in history and culture.According to the PNTOs research, the city-break Polish market is strong. Krakow  save the highest percentage of travellers, higher then the 26 per cent visiting Warsaw, in the first half of 1997. This reflects the increased ease of access to the cultural c   apital of Poland, soon to be Capital of Culture in year 2000. Market research shows that Southern Poland, including Zakopane and the Tatra mountains, is a prime destination for LTK travellers. Pomerania and Central-East Poland are the second most popular destinations.The growth in tourist traffic to Poland is being reflected by the increase in the number of operators offering Poland in their brochures and the growth of travel  set by their agencies. For instance between 1996 and 1997 Peltours  disorder has increased by nearly  c %, Page & Moy  60%, and Wallace Arnold  nearly 50%. This indicates increased business opportunities for the UK travel industry, says Jermanowski. The Polish National Tourist Office in London intends to continue its efforts to promote Poland as an attractive travel destination.  zipper succeeds like success.  
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