Implementation And Advantages Transformational Leadership In Nursing

Implementation And Advantages Transformational Leadership In Nursing Transformational leadership is a leadership approach that brings value and positive change to the followers with the ultimate goal of transforming those same followers into great leaders. Accordingly, this style of leaderships main goal is to convert the followers into great leaders, in addition to providing guidelines for success. The leader in this style, on all occasions, has words of motivation for the followers that heightens moral for the reason of producing a higher level of performance. There are many advantageous ways of inspiring the group. To begin with, the leader is to associate with the identity of the follower. By asking to questions: Who are they? What are their goals in life? What kind of background do you have? A transformational leader finds out all the pertinent information about their potential leaders and uses those specifics to generate the transformations. For this purpose, the leader is always perceived as a good role model to the group. The leader inspires them to be the best they can be and on all occasions, challenges them when needed. All things considered, the leader understands and is aware of all their weaknesses so the future leaders can be up for the challenge and optimize their performance. In conclusion, the followers of this style must possess charisma, idealized influence and stimulation, so the end result can be the finished task. This style promotes new direction that allows the followers to successfully execute the assignments on their own. Being a transformational leader is somewhat challenging but the rewards are endless. Laissez-Faire leadership is best defined as a non-authoritative style of leadership. Laissez-Faire, is French which means allow to pass, or let go. Accordingly, this leadership explains why the leaders possess no control, as they try to have the least amount of involvement as possible. The leaders maintain the belief that if people are left alone they will excel in their own time. Consequently, these leaders allow their team to be responsible for the own outcomes, with no intervention or assistance from management. The Laissez-Faire style is only effective if the members are skilled, prideful, experienced and highly educated. In addition, this style is not for employees who need constant supervision, and always need a pat on the back for a job well done. All things considered, in the interest of nurses, the majority of the time, nurses will have no leadership or direction from upper management. In the event of an emergency, there is no time for calling for assistance or direction. The implementation of the nursing process has got to be immediate with no intervention from management until problem has been alleviated. For this reason, this style is not effective for nurses that lack experience, are unable to function on their own and need constant interaction with their preceptor. The manager, as I stated earlier, is nowhere to be found, so you must be a self started and motivated by your own means to work with this style of leadership. The first quality of a good leader is that he has passion for the craft and challenges you to be the best that you can be at whatever you do. If things are made easy or handed to you, you will not work as hard to accomplish it. You are already aware of the outcome and it is always in your favor. A good leader challenges the highest level of ability and expects the best from you. He expects you to put your best foot forward, consequently rewarding you when you have done your best. A good leader always sets a good example because he leads by example. If your leader is unprepared, unmotivated, has no confidence and has lost his passion then you will be the same way. Your leader strives to be number one, because he expects the same determination from you. A good leader finds ways to keep his team motivated and you will benefit from his experience. In addition, a good leader offers a complete explanation of the job to be done, as well as clear and concise directions so that you will successfully do a great job the first time. A good leader wants his team to be successful with every task because that reflects back on him. A good leader praises a teams good work and offers ways to improve on the jobs that were not as successful. In any case, one of the traits of a good leader is he is always visible. In order to provide strong leadership he needs to have a strong visual presence with the workers. They need to see him in the middle of a task working alongside them getting the job done. He needs to be available for questions, comments and general discussions. He needs to be in the forefront so that the followers can have him at their disposal when needed. Furthermore, another trait of a successful leader is consistency. Keeping a working, supervisory relationship is the key. People will come to you for leadership and guidance and must receive direction consistency on a daily basis. Also, it is important not to let your personal feelings cloud your decisions. Stay focused on the situation or issue, not on any one particular person. Many times leaders are connected with some workers more than others. Leaders must never let the working relationships change their response. All employees musts be treated equally with the same amount of fairness and respect. Showing favoritism hampers the fluidity of the working process. Above all, leaders must include employees in the problems solving process. When leaders include their followers in the troubleshooting process, it makes them feel like an important part of the team. By keeping all lines of communication open, encouraging input for improvement and change, will set the team apart. The leader improves the team by listening to them, discussing and challenging their skills while complementing on jobs well done. Simultaneously, setting the tone for the work environment, coming from an optimistic leader, can excite and motivate the team to perform the best job possible. Confidence, exhibited by leadership, can be contagious, as employees feed off the tone set by leadership. A good leader is encouraged to show gratitude for a job well done, and encouraged to thank all whom were involved. Incidentally, many times leaders make mistakes they are human beings just like everyone else. They, like all people, are not perfect and will make mistakes, while the good leader admits to those errors. Every team member will have more respect for the leader if they are open and honest about all events. Honesty is always and forever the best policy. By the same token, sometimes leaders make the mistake of putting business before people. A good leader always make sure his followers feel like they are a active part of the team and that all the information they present is just as important as any other member. On the contrary, my preceptor Mrs. McKenzie is a wonderful leader. She is always ready to teach you something new and has the confidence that you will do a good job. She is a good leader because she does not have the Im the teacher, youre the student attitude. She is always open to suggestions and answers the many questions that I have for her each and every time I am in clinic. When there is a code or another stressful situation she never loses control. Mrs. McKenzie is full of useful information for both me and the doctor. Ms Angela, the charge nurse over the emergency room, seems cold and stuffy but when in action she wants the students to be involved in all aspects of patient care. She goes as far as informing the medical doctor on duty that they have a student and makes sure you are in the middle of everything that comes thru the emergency room. Correspondingly, on my clinical rotations, the most positive trait brought to my attention, is one of teamwork. When a new patient is admitted, no matter who is assigned to that patient, all the nurses converge on the room and make sure the core nurse has everything she needs. For this purpose, one nurse starts the IV, one nurse disrobes the patient, one nurse applies the ECG leads and the other starts the initial assessment along with the vital signs. Nevertheless, as the student, if you dont confidently move fast and be quick on your feet, you will miss out on all important experiences. Students need positive role models and feedback to make certain that what they see and experience in their nursing rotations, make them a competent nurse throughout their entire career. The nurses on my rotation worked like a well oiled machine and made sure that the patient as well as the family had all they needed and were comfortable with the care we were providing. Many things make you a reliable nurse but I believe proper training and education play a large role in being able to perform effectively, thus increasing reliability. The negative traits that I have observed is some nurses do not want to have a student or a nurse in orientation for that matter. They forget that at one time they were a student or a new nurse on the job. They just want to have less interference as possible to make their day go by. You are not allowed to ask them any questions or be in their patients room. I have observed nurses not always using the proper techniques for different duties around the hospital. They are not washing their hands between patients, not using sterile technique when necessary and sometimes just over looking hospital protocol all together. The one negative trait that I will never possess is that I will never be a nurse because of the pay. I will always be the kind of nurse that loves nursing and that is why I do it every day. I will never forget where I came from and treat someone like they are less than me because they work in a different area than me. I will never be the type of nurse that speaks negatively about a medical doctor or a nurse in front of the patient or anyone else for that matter. I will always have respect for my leaders in nursing even when they dont have it for me. However, I will be the nurse that pulls then to the side to try to get the problem worked out instead of working with hostility daily. All things considered, I am a transformational leader. I work well with others, am trained and highly motivated with everything I do. I love to see people do well under the title they work. I always try to be a good example and promote nothing but positive attitudes in the work place. I provide the guidelines and would allow the employees to do what they do. I like this style because it utilizes the skills that you know your employees already possess, that makes them into their own leaders. My peers come to me for advice on a daily basis because they know that I really have a no-nonsense attitude when I am working towards something. I offer strong but friendly words of advice and never sugar coat anything to them. When a plan needs to be made normally I am the one who implements the stages. To my friends I am a strong leader because I get it done and take no excuses. Now will that make me a good RN? I hope so, but time will only tell. An RN has to be a strong selfless leader who never turns down a challenge unless it is unsafe for the patients. Always ready to give the right information when needed and always learning new things every day. I was never given the opportunity to be the team leader, but had it happened I am confident I would have handled it in a very professional manner. I would have made sure that I referenced back to the BON website when I was unsure about delegation and my scope of practice as a nurse. My personal philosophy is I believe that nursing is a profession that uses the criteria Pavalko used to define the eight dimensions of a profession. It shows that nursing has relevance to social values, education, self-motivation, a code of ethics, commitment to lifelong work, a theoretical framework, and there is a common identity. Additionally, how the ADN prepared professional nurse has many roles, such as a caregiver, teacher, advocate, manager, colleague, and expert. It is my opinion nursing is a remarkably rewarding profession that consists of various obstacles that are triumphed over in order to pave the way for a rewarding and honorable future. There are many significant achievements accomplished by nurses in todays society including the values instilled in our social lives, as well as the education attained by individuals in order to seize the ability to give great care to the community. I believe it takes a unique type of person with a great deal of motivation and ambition to be capable of performing as a caretaker for others. It is crucial to believe in what you are doing by always using superior judgment, and by following the Code of Ethics in each decision you make in your working institution or at home with friends and family. Using the term Career in regards to nursing seems to be an understatement of my outlook on this astounding health care position, I have always considered this opportunity as a permanent gratifying commitment not on ly to myself, but to all of those whom rely on my specialized training and care for their well being. Although maybe not suitable for each person, nursing is a profession of choice for general public to apply themselves to if they so desire. There are numerous different regulations and system policies the nurses adhere to in order to maintain safety and quality care for all people. I believe nursing colleagues may be able to unite as one group with the same values in their trade in order to work harder on leading by example, and following each others strategies as well; furthermore, overcoming the obstacles of modern day traditional standards and excelling beyond the current generations outlook of the nursing profession. Nursing leadership and management is crucial in the foundation of nursing care. There is a direct correlation between leadership and quality of care. Â   Poor nursing leadership leads to poor patient outcome and, inversely, good nursing leadership leads to excellent patient outcomes. I believe that a profession has a commitment to a lifelong work because you get involved in your establishment. It is very hard for me to think of leaving the nursing field, or the hospital I work in now, because there are so many people relying on me for my knowledge of this hospital. I have grown attached to those I work for and with. The rules of this hospital differ from others and after familiarizing myself in such depth here I could not just leave in hopes of finding another place to be so comfortable or appreciated. However, in todays generation many nurses do not feel the same way. There are many nurses that choose to work short term in one hospital and then leave to work in another facility. Due to this constant battle for hospitals and other health care provider facilities to keep continuous adequate nursing staff, the United States has had to find other means of populating our health care systems. For instance, According to the American Hospital Association, 17% of hospita ls recruit from abroad to fill nursing vacancies. New Trends in foreign Nurse Recruitment, Texas Nursing Voice, April, May, June 2008. That says to me we really need to start more nursing schools and helping the people who are already working in the medical field to move up to nursing and make a solid career move. The most important thing I learned from this paper and from my clinical experience is that every member of the team really holds the same amount of importance. There is no one person that is more important than the other. If there is no team work involved there is no team. Being a good nurse not only takes excellent training but it takes compassion for the job. There is always something you can improve and many new things to learn. This new role is going to be somewhat of a challenge but with continued hard work I know I can get it done. I have learned to never be afraid of the unknown, just do your best to figure it out and make it work in your favor. In addition I learned that being a part of a team although very important, being an individual is even more important. Do not allow other peoples negative views cloud your judgment. As a new nurse everyone is trying to recruit you to their team or to their way of thinking. My preceptor has always told me to stand on my own two feet and whatever decision I make in my career I need to make sure that I am comfortable with it and that it satisfies the job. I have learned to always keep patient safety first and treat the patient as I would want a member of my family treated. Nursing is a rewarding profession physically, mentally and in spirit. Throughout my years in the nursing profession I have observed many challenging circumstances with a wide variety of remarkable people. All individuals, at some stage in their lives, will seek medical attention. During these times of need each person desires to find comfort in the ones looking over them. People need a doctor that is aware of their si tuation and that has a plan of overcoming the quandary the patient is in. These same individuals interact with nurses recurrently and find relief in their understanding and ability to console the patients during the period of their predicament. The major social value of the contributing nurses is, at times, overpowering. With so many people all over the world constantly struggling to endure their circumstances it is evident of how valuable the medical skills are and the people who provide them.

Definitions on the Internet of Things Essay

Here is a list of existing definitions for the Internet of Things:- * â€Å"Things having identities and virtual personalities operating in smart spaces using intelligent interfaces to connect and communicate within social, environmental, and user contexts† or â€Å"Interconnected objects having an active role in what might be called the Future Internet† or semantically â€Å"Internet of Things means a world-wide network of interconnected objects uniquely addressable, based on standard communication protocols† ETP EPOSS 05/2008 * â€Å"A global network infrastructure, linking physical and virtual objects through the exploitation of data capture and communication capabilities. This infrastructure includes existing and evolving Internet and network developments. It will offer specific object-identification, sensor and connection capability as the basis for the development of independent cooperative services and applications. These will be characterized by a high degree of autonomous data capture, event transfer, network connectivity and interoperability.† Casagras 02/2009 * â€Å"A world where physical objects are seamlessly integrated into the information network and where the physical objects can become active participants in business processes. Services are available to interact with these ‘smart objects’ over the Internet, query and change their state and any information associated with them, taking into account security and privacy issues.† Stephan Haller, SAP 05/2009 * â€Å"Internet of Things (IoT) is an integrated part of Future Internet and could be defined as a dynamic global network infrastructure with self-configuring capabilities based on standard and interoperable communication protocols where physical and virtual ‘things’ have identities, physical attributes, and virtual personalities and use intelligent interfaces, and are seamlessly integrated into the information network. In the IoT, ‘things’ are expected to become active participants in business, information and social processes where they are enabled to interact and communicate among themselves and with the environment by exchanging data and information ‘sensed’ about the environment, while reacting autonomously to the ‘real/physical world’ events and influencing it by running processes that trigger actions and create services with or without direct human intervention. Interfaces in the form of services facilitate interactions wit h these ‘smart things’ over the Internet, query and change their state and any information associated with them, taking into account security and privacy issues.† CERP-IoT 09/2009 * â€Å"The future Internet of Things links uniquely identifiable things to their virtual representations in the Internet containing or linking to additional information on their identity, status, location or any other business, social or privately relevant information at a financial or non-financial pay-off that exceeds the efforts of information provisioning and offers information access to non-predefined participants. The provided accurate and appropriate information may be accessed in the right quantity and condition, at the right time and place at the right price. The Internet of Things is not synonymous with ubiquitous / pervasive computing, the Internet Protocol (IP), communication technology, embedded devices, its applications, the Internet of People or the Intranet / Extranet of Things, yet it combines aspects and technologies of all of these approaches.†

Micro-Brewery Business

The Bok Ale House and Brewery, an Atlantic Beach based pub and microbrewery (Brewpub) will operate as a single unit, medium-size alehouse, serving fine, hand crafted, high quality, ale, and lager beers. The microbrewery will be located at 1001 Atlantic Boulevard in Atlantic Beach, North Carolina. Today there are over 700 microbreweries operating in the United States. The Bok Ale House and Brewery will be Atlantic Beaches† first modern microbrewery, dedicated to producing flavorful ale and lager beers. A tradition revitalized! The company's goal is that of a multi-faceted success. Our first responsibility is to the financial well being of the brewery. We will meet this goal while trying to consider; 1) the effect of our products on the well being of our customers (and our staff), 2) the impact that our business practices and choices will have on the environment, and 3) the high quality of attitude, fairness, understanding, and generosity between management, staff, customers, and vendors. Awareness of all these factors and the responsible actions that result will give our efforts a sense of purpose and meaning beyond our basic financial goals. The Bok Ale House and Brewery was incorporated in July of 1999. The founders are Minnie Mouse and Daisy. Minnie is the President and Daisy is the Vice President. There are 5,000 shares of common stock issued. Minnie and Daisy each own 1,000 shares and the remainder are retained by the company for future distribution. In addition they have loaned the company $100,000 of their own money for research and start-up costs. This company will be formed as a Partnership in lieu of a Proprietorship with Minnie and Daisy sharing equal responsibilities. A suitable site for the first restaurant was found last month and lease negotiations are in the final stages. The location will be on Atlantic Boulevard, just outside Catwalk Pavilion and close to a dense population of the target market. When the lease is signed, there will be three months of free rent for construction and in that time the balance of the start-up funds must be raised. With that phase completed, The Bok Ale House and Brewery can then open and the operations phase of the project can begin. If the business is meeting its projections by year two, we will start scouting for a second location and develop plans for the next unit. Our five-year goal is to exceed the maximum barrelage for a microbrewery (15,000 barrels annually ) and become a mass producer of Bok Ale and Boà °a Bok Lager worldwide with an annual profit of between $500,000 and $1,000,000. Although the microbrewery industry is very competitive, the lifestyle changes created by modern living continue to fuel its steady growth. Trends are very important and Bok Ale House and Brewery is well positioned for the current interest in trendy, casual, beach atmosphere. As of March 15, 1999, there were 1,528 microbreweries, brewpubs, and regional specialty breweries in North America.2 There are more than 2000 malt beverage brands produced in the United States, six times the number of brands produced a decade ago. U.S. and international brewers continue to produce a tremendous array of beer styles with solid niche markets continuing to develop for industry members of every size. The brew process was considered a woman†s job until the end of the first millennium. At that time, monastery breweries began practicing the brewing process. The monks decided they wanted a great tasting, nutritious drink to serve their meals. During fasting, beer was used to satisfy the hungry monks because the consumption of liquids did not break the rules of fasting. The monks were reported to drink large quantities of beer each day. Their love for the beverage turned it into a business. The microbrewery business is becoming one of the largest industries in the country. In June 1997, an article in the North Carolina Times Union noted that there were 154 microbreweries without a brewpub attached and 278 more with a brewpub. In 1993 new microbreweries opened at the rate of nearly two per week in the State of North Carolina, particularly in the beaches areas . It accounts for over $240 billion annually in sales and the independent microbrewery accounts for 15% of that total. The average American spends 15% of his/her income on social entertainment outside the home. This number has been increasing for the past several years. According to the 1991-1992 North America Brewers Resource Directory, the average per-capita consumption of malt beverages was 23.4 gallons per year in 1989 in the United States. Future Trends & Strategic Opportunities The predicated growth trend is very positive both in short and long-term projections. In 1988, The National Brewery Association released the Microbrewery Industry 2000 report that forecasted how the industry might look in the year 2000. Some highlights from the panel's findings:  · â€Å"Consumers will spend a greater proportion of their entertainment dollar away from home.  · Independent operators and entrepreneurs will be the main source of new restaurant concepts.  · Environmental concerns will receive increased attention.† Craft brewers are anticipating the stability of a stronger and wiser craft-brewing industry that is already taking shape in 1999 and will continue to strengthen during 2000 and 2001. â€Å"The quality of the average brewpub and the average microbrew on the shelf is continually improving,† says David Edgar, Director of the Institute for Brewing Studies. The Bok Ale House and Brewery will be offering adult beverages with a distinctive image. The Bok Ale House and Brewery menu is small sized, complimentary offering of light appetizers. Our goal is to create the image of a casual, beach atmosphere while serving high quality, hand crafted beers, ales, and lagers. Food production and assembly will take place in the brewhouse of the microbrewery. Malt barley, hops, yeast, and water will be used to create most of the ales and lagers from scratch. The brewmaster will exercise strict standards of sanitation, quality production, and presentation or packaging over the brewery and service staff. The older way of beer making will apply to certain of our products, such as; brewing in smaller batches, forgoing filtration and pasteurization to produce beers that retain more of the flavor and character imparted by yeast during fermentation. The business will produce less than 15,000 barrels per year in order to maintain its status as a microbrewery2. There will be two areas a customer can purchase beverages. They may sit in the sitting area and get full service from a waitperson or can sit at the bar and order directly from the bartender. Either way will benefit the patron with free appetizers and high quality beverages. There is a market segment that prefers to consume this type of beverage at home, although they do not have the time or facilities. There are already mail order companies that provide individuals and families with prepared ales, lagers and do it yourself home brewing kits. This opportunity will be researched and developed on a trial basis. If successful, it could become a major new source of income without creating the need for additional staff or production space. The market for Bok Ale House and Brewery covers a large area of diverse and densely populated groups. Although it will be located in a beach setting, it is an area where people travel to eat out and one that is also frequented by tourists. It is also an area known for and catering to the demographic group we are targeting. Microbreweries and brewpubs have a unique existence in that they produce a beverage of superior quality. This era of legal restrictions on alcohol consumption and the health conscious customer dictate that people are looking to drink less and but drink better . Beer is the most popular alcoholic beverage in America. Americans drink approximately 23 gallons of beer per year. The goal of our brewery is to generate such an existence. There are more flavor profiles in the family of beer than in that of wine, sweet, dry, sour, tart, grainy, bitter, fruity – it's all there. This makes beer not only attractive, but also as a flexible accompaniment to all kinds of food. We will offer beer on tap (small servings of several varieties at a fixed price), which creates a festive atmosphere as well as a conversation piece for our customers The beach and boardwalk area is one of the most desirable retail locations in Atlantic Beach. The Atlantic Beach Chamber of Commerce rates it as the third best retail market in the state. There are more than 200 businesses in a 1/4 square mile area with average sales of $330 per square foot. The customer base will come from three major segments:  · Local population — the city of Atlantic Beach with a year-round population of 123,000 is centrally located on the east coast of North Carolina and is within a 15-minute drive of 8 major suburbs.  · Colleges and Universities – Atlantic Beach has several schools within a 15-mile radius of Atlantic Boulevard and a seasonal population of 90,000.  · Tourism — between hotels, motels, bed & breakfast rooms and inns, there are over 8,500 rooms available. Last year they were at 98% occupancy.  · Local businesses — The City of Atlantic Beach lists over 100 businesses with an average of 12 employees in the Catwalk Pavilion area. According to 1995 industry statistics from the Miller Brewing Company, beer consumption increases during the summer months . The food concept and product image of the Bok Ale House and Brewery will attract two different customer profiles:  · The young adult and young adult student — more and more young people have developed taste for specialty brews.  · Curious and open-minded — â€Å"if you try it, you will like it.† Through marketing, publicity, and word-of-mouth, people will seek out a new experience and learn that specialty brews can be tasty, fun, convenient, and inexpensive. Entry into the market should not be a problem. The store has high visibility with heavy foot traffic all day long. The local residents and students always support new trendy spots and the tourists do not have fixed preferences. In addition, $25,000 has been budgeted for a pre-opening advertising and public relations campaign. Focusing on the unique aspect of the product theme (healthy, tasty foods) a mix of marketing vehicles will be created to convey our presence, our image, and our message:  · Print media — local newspapers, magazines and billboards  · Broadcast media — local programming and special interest shows  · Point of sale – A well-trained staff can increase the average check as well as enhancing the customer†s overall experience. A public relations firm has been retained to create special events and solicit print and broadcast coverage, especially at the start-up. The marketing effort will be split into three phases: 1) Opening — An advanced notice (press packet) sent out by the PR firm to all media and printed announcement ads in key places. Budget – $10,000. An additional $5,000 has been budgeted for a one-day Open House Extravaganza. 2) Ongoing — A flexible campaign (using the above media) assessed regularly for effectiveness. Budget – $10,000 3) Point of sale — A well-trained staff can increase the average check as well as enhancing the customer's overall experience. Word-of-mouth referral is very important in building a customer base. Future plans and Strategic Opportunities Catering after-hours office parties for special occasions and holidays (even outside of our local area) may become a large part of gross sales. At that point, a sales agent would be hired to directly market our products for catered functions. The microbrewery, at 1001 Atlantic Boulevard, is a 2400 Square foot space. It was formerly a restaurant and needs on minor structural modifications. The licenses and codes' issues are all in order. New equipment and bar furnishings will be purchased and installed by the general contractor. Offices of the corporation are presently at Daisy Duck†s home but will be moved to the microbrewery after opening. The microbrewery will be open 7 days a week. Service will begin at 5:00 PM and end at 2:00 AM. The microbrewery will be closed Christmas and Thanksgiving. Employees will be trained, not only in their specific operational duties, including proper sanitation methods, but also in the philosophy and applications of our concept. They will receive extensive information from the brew master and be kept informed of the latest information on microbrewing. A big emphasis is being placed on extensive research into the quality and integrity of our products. Products will constantly be tested for our own high standards of purity. Costs and inventory control will be handled by our computer system and checked daily by management. All products will be prepared on the premises. The brewery will be designed for high standards of sanitary efficiency and cleaned daily. Ingredients will be purchased and stored in large coolers in the basement. Minnie Mouse, President. Minnie is also the manager of another microbrewery. Since 1977, the company has created a high-profile mainstream image for specialty brews. In 1992, the store became so popular and profitable, she decided to expand her horizons and co-own a store of her own. Minnie brings with her a track record of success in the microbrewing industry.

Marketing Communication ( Imc ) - 1234 Words

Intergrade Marketing Communication (IMC) is defined as ‘’ a strategic business process which is used to plan, develop, execute, and evaluate coordinated, measurable, persuasive brand communication programs over time with consumers, customers, prospects, and other targeted, relevant external and internal audiences.† (Schultz Schultz (1998,p.18). More than three decades, IMC still remain as an issue without a standard terminology. While it has been argued that IMC can help a company on how to promote their goods and their services, however, it can be observed that sometimes it can be a ruin strategy if the IMC model do not used appropriately. This essay will begin by looking at some information in order to clarify the concept of IMC. Then it will analyse the process work for the communication model in comparison with the IMC model. Finally it will examine the barriers of IMC Since the inception and formal conceptualization of Integrated Marketing Communications (IMC) in the late 1980s, the concept continues to have widespread attention among academics and practitioners around the world. However, a review of the composition on IMC over the past decade suggests that contentions on definitional and theoretical issues still remain unsettled ‘’The concept of IMC has become established in the marketing literature as an integral part of brand strategy’’ (Cornelissen and Lock, 2000; Eagle and Kitchen, 2000; Gould, 2004; Madhavaram et al., 2005). 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