Flawless Tips on Selecting Your PhD Thesis Topic

How to Choose the Right PhD Thesis Topics? our site Dissertation TopicsSelecting the right PhD Thesis topic is challenging, but if you get this step right, you are on the right path to completing your studies and getting your degree. Deciding on your PhD topic has to be a result of thorough research and multiple consultations with your student support team. You need to know exactly what your university’s requirements are and what your professors are expecting of you. If you know the research field or area of your professor, you might choose a topic that is related to it, so you get plenty of support from your supervisor when trying to locate recent publications or completing your literature review.What to Ask Yourself Before You Choose Your PhD Thesis TopicTo be successful at shortlisting the most appropriate doctoral thesis topics or PhD thesis topic, you need to ask yourself the following questions: Is the PhD thesis topic relevant to recent trends in research, and related to your studies You need to check research projects submitted in your department in the past few years. If you need help finding these in the archives, ask your supervisor’s help. Is there enough preliminary literature to support your doctoral thesis or PhD thesis topic You need to perform a quick literature research in order to find out if your topic is current, whether or not you can add to the existing literature, and build on existing research. What are the current hot trends in your subject area You will need to select a PhD thesis topic that will provide value for researchers and those who work in the field. Check for current issues, trends, using a journal search of recent publications. If you find a topic that attracts an intense debate, you might just have found a winning doctoral thesis topic. Which theories you would like to apply? You, as a PhD student, are likely to have a favourite theory or approach. Look for topics that allow you to utilise your advanced knowledge in the theory. Which research approach an philosophy would you like to use? You need to make sure that your doctoral thesis is feasible, and can be completed in the given time. As an example, if you are planning to create a longitudinal study, you might need years to complete your dissertation, as all the results need to be analysed. Will you get access to the data and research tools? Once you shortlist your PhD thesis topics, you need to make sure that you will have access to the software needed to analyse the results and you can gain access to the information. For example, if you are an MBA student, and would like to research a company, you need to gain consent from the management to carry out the research. How will the research enhance your future career? You need to pick your doctoral dissertation topic according to your interest and future career. Your research will show your potential employers your interest in the given topic and you will be more likely to get the job. A PhD dissertation should also summarize your knowledge of the topic you studied during your course. However, showcasing academic skills and theoretical knowledge is only half of the job. You need to add loads of creativity, and develop a unique approach that will create value for researchers and professionals working in the field. Remember that your PhD dissertation should highlight your research skills and show the university that you can work on your own initiative, develop ideas, and add value to the literature.Tips on Selecting Your PhD Thesis TopicBefore you start, familiarize yourself with current literature and trends, and make sure that you know which topics have research gaps you can build your PhD thesis on. Engage in discussions on your selected topics in your faculty, to gain even more insight. Talk to your librarian or student support staff about your ideas. They will be able to crystallize your thoughts and clarify your research approach and direction Make sure that yo ur topic is manageable. Start with a broader research thesis, and narrow it down to a more specific one. This will make your topic easier to manage. Ensure that your topic will remain relevant and interesting for a long time. You do not want to write about a technology that might be outdated in a few years or an issue that is being resolved by government legislation. The research has to fill a gap in the existing literature. It is important that you check that your research is unique in the field, and no similar studies are in progress or have been published. It is a good idea to start your own dissertation topics file and take it with you to seminars and supervisor meetings. Add to it, eliminate items from the list, and you will be on the riht path to developing your perfect PhD thesis topics. Create a timeline estimate for each topic. This way, you can decide which doctoral dissertation topics are feasible, and which will be challenging to complete in a given time. Look for sugges tions from your university or ask your supervisor. Remember that your university receives and judges plenty of dissertations every year, and they have plenty of experience. Try to contact other researchers and experts in the field when considering a subject area. They will be happy to support your research and provide you with practical and academic advice. Deciding on your doctoral dissertation topic is one of the most important decisions you will face during your studies. Do not feel overwhelmed by the number of options and the requirements. If you are in doubt, you can always seek further guidance from your university or individual professor. If you still find it difficult to decide, you can look through our site’s Free Dissertation Topics section that has a list of subjects for various disciplines, from project management to health and social care. Alternatively, you can contact our site with your question and get professional advice from our professional academic writing experts. Also, don’t forget to checkout our site article on how to structure a Dissertation Chapters & Sub ChaptersDo you need help writing your Dissertation? 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Most Violated School Policies Essay

â€Å"The formation of character is one of the most important features of the educational system at the University of Baguio. For this reason, the imposed discipline, while observant to the rights and feelings of others, is firm, especially when the reputation of the student body and institution is at stake. Students are expected to manifest both within and outside the University, the respect for order, morality, personal honor, and rights of others, which is required of God-fearing men and women.† (UB student handbook, Article XIV: 2010 Edition) Schools have policies that are being implemented for the general welfare of its constituents. These policies provide a set of rules that the students, teachers, etc. should follow. These rules are necessary for the order and uniformity of the students within the school premises. Even with the presence of these rules, some of the students violate them disregarding the sanctions that go along with it. The word policy originated from the Latin word politia or polity. Defined as a definite course of action adopted for the sake of expediency, facility, etc.; an action or procedure conforming to or considered with reference to prudence or expediency. (http://dictionary.reference.com/browse/policy) Educational policies are significant because these are rules that are used in schools to discipline students. These rules determine how effective and efficient the school is in managing students and personnel. The policies have great influence in the quality of education in an area. Educational policies are important because effective policies can help students in school on their day to day activity. For a policy to become effective, it must have a well-pronounced outcome, assumptions should be clear and explicit, linkage to organizational direction must be present, due process in the development has to be observed, the priority should be on the public interest, expectations have to be made, the policy must be both efficient and effective, results should be stated in measurable terms, evaluation of results should be capable, funding and allocation of resources must be appropriate, accountability should not be vague, it should be lawful and administered, it must be based from history, ideas have to be verified before implementation, and the policy results should be well stated. (http://manuals.ucdavis.edu/resources/coordinators.htm) One of the factors why students violate school policies can be explained through their different behaviours. Behaviour is the manner of behaving or conducting oneself; the aggregate of all the responses made by an organism in any situation. (http://dictionary.reference.com/browse/behavior) Based on Operant Conditioning of B.F. Skinner â€Å"All behaviour caused by external stimuli and all behaviour can be explained without the need to consider internal mental states or consciousness.† It means that the actions done by students are responses to its environment. (http://www.learning-theories.com/behaviorism) Another type of behaviourism is Radical Behaviourism which is the connection to role of emotions and the major differences in the acceptance of mediating structures and etc. In order to resolve this problem the group found out that the best solution is the use of Biometric identification systems which can be grouped based on the main physical characteristic that lends itself to biometric identification. There are different kinds of biometric system in which the fingerprint biometrics is the commonly used one. There are also other biometric identification systems such as the hand geometry, palm vein authentication, retina scan, iris scan, face recognition, signature, and voice analysis. There are biometric systems that are composed of more than two physical characteristics to be identified. Statement of the Problem 1) What are the reasons why these students violate such policies? 2) What are the most common policies that are violated by the violators? 3) How can the proposed biometric ID system control students from violating the wearing of ID? Scope and Delimitation This proposal was limited only to the students of the University of Baguio including the administrative staff, teachers, faculty and utilities. Significance of the Study With the help of this proposal, the University of Baguio would be able to control every entrance and exit of the school. The act of not wearing IDs for the students would no longer be possible because they will not be able to enter the school without their IDs. The biometric ID system would strengthen the security of the academe for the safety of the students. The time when the students would enter and leave their classes would be monitored. The system would be able to determine if the students will skip their classes. Also, the entry of thieves and pick-pocketers within the school premises would no longer be possible due to this proposal. With this modernized system to be established in the University, all of the students and personnel of the school will benefit from it. FRAMEWORK The leniency of the marshals in checking the ID’s and proper wearing of uniforms, students not following the rules and regulation of the school and to monitor the entrance and exit of the students of University of Baguio within the school’s vicinity are the reasons why the researchers proposed an ID Biometric System. The students violated the above mentioned rules due to leniency, habitual actions of students, laziness, and unwanted behaviours of students. Some students just wanted to violate such policies because they thought that it was a fun and interesting thing to do. If the proposed project will be fully implemented, there will be organization in the school campus and an effective monitoring of the passage ways in entering and going out of the school. Based on these factors that we have retrieved on the data that we have collected, the theory that would best support our proposal is the belief theory. We chose this theory because we, the researchers, believe that the proposed biometric ID system will work and we will therefore translate these beliefs into action. The researchers foresee that this would be able to control the reoccurring problems that are being done by the University of Baguio students and that is the reason why we have made this very proposal. DEFINITION OF TERMS * Biometric – pertaining to, noting, or using a person’s unique physical and other traits for the purpose of identification and security. * Coincide –to occupy exactly corresponding or equivalent positions on a scale or in a series * Identification – psychological orientation of the self in regard to something (as a person or group) with a resulting feeling of close emotional association. * Implementation – the act of implementing, or putting into effect. * Policy – a definite course of method of action selected from among alternatives and in light of given conditions to guide and determine present and future decisions. * Proposal – An act of putting forward or stating something for consideration. * Scanner – a device sensing a recorded data. * System –a group of devices or artificial objects or an organization forming a network especially for distributing something or serving common purpose. * Units – a piece or complex apparatus serving to perform one particular function ASSUMPTION The group assumed that if the proposal is to be approved by the Board of Directors, it would be implemented immediately. The ordered units will be put up to the designated areas and the Biometric system will start functioning. With the new system of the school, there will be an organization in school activities. The school then will be a safe and humane place to study. CHAPTER II REVIEW OF RELATED LITERARTURE I. EXECUTIVE SUMMARY In the millennial years’ rapidly advancing technological world, the issue of security is becoming a more and more pressing matter. Computer crimes and identity theft related crimes are becoming more rampant and apparent, requiring better solutions to cope with them. One of the proposed methods for solution for future high-technology security issues lies in the field of biometrics. Biometrics defined simply in its regard to security matters is any method or technology which uses biological measurements to facilitate authentication for verification or identification of a particular user. Although still in major phases of development, biometrics is seen as a highly valuable initiative to one day replace present day security authentication practices due to its ideal concept of being virtually risk free and non-inaccurate. This paper will analyze all aspects concerning biometrics including its overall concept, how a biometrical authentication system works, controversial issues concerning its implementation, its current uses in technology, business, and governmental agencies and its future developments. II. CONCEPT OF BIOMETRICS IN SECURITY A. TWO CATEGORIES Biometrics can be subdivided into two main categories. These include physiological and behavioral categories of specific measurements. Physiological measurements include biological characteristics inherent to individual human beings. Some of these would include facial structure, fingerprints, hand structure, iris and DNA structure of a particular person. Behavioral measurements measure dynamics in individual behaviors. Some of these would include keystroke behavior, signature and voice recognition. B. VARIOUS METHODS FOR COLLECTING MEASUREMENTS FACE: Facial recognition involves technology which scans the face and interprets the data as recognizable characteristics of a particular user, including the size and shape of the face and their relationship to each other. Facial recognition is a natural method that humans use to identify people they come into contact with, but it is not an easy method to duplicate for identification on a biometric system. This is due to changes such as plastic surgery, weight gain or weight loss which can cause the results to be inaccurate. Another emerging method of collecting biometric information involving the face is facial thermograph which detects and measures the heat patterns created by the branching blood vessels within the face and emitted through the skin. FINGERPRINT: Fingerprint analysis has been around for centuries as a means of identifying people. It has been evidenced that ancient Chinese used fingerprinting to sign legal documents as long ago as 1000 BCE. Fingerprint analysis involves examining the ridges on an individual fingerprint in order to match them to a specific owner. HAND: Hands can be analyzed and measured in a few different ways. Aside from fingerprints, another way to use hands in biometrical analysis is through hand geometry which measures and compares the different physical characteristics of a person’s hand such as shape and size. Another method concerning hands is palm vein authentication which uses an infrared beam to penetrate a person’s hand and measure the complexity of the vein patterns within that person’s hand. This specific method is more useful than hand geometry measurement because palm vein patterns are internal to the body, and difficult to be counterfeited by an illegitimate use r. EYES: Eyes can be used in two different ways as a part of a biometrical scrutiny process. Iris scanning involves analysis of the rings, furrows, and freckles in the pupil of the eye of a particular human. Retina scanning involves analysis of the capillary blood vessels located in the back of the eye. DNA: DNA verification uses analysis of genetic information found within a specific person’s DNA code (or genetic code) as a means of identifying that person. DNA analysis is often used now as a method for identifying paternity of a person’s child or in forensic crime investigations as a evidence for convicting individuals for crimes such as murder or rape. ODOR & SCENT: Odor and scent analysis is a fairly new development in biometrical analysis and is based on a theory entitled â€Å"individual odor theory.† This theory is premised on the notion that each person has a particular and unique scent. In forensics, odor analysis has been used to identify people by the use of blood hounds (dogs). VOICE ANALYSIS: Voice analysis involves analyzing of the pitch, tone, cadence, and frequency of a particular user’s voice to facilitate authentication. Voice analysis can technically be seen as both a physiological trait as well as a behavioral trait because voice is not only inherent to a specific person, but also the way that person speaks is also a unique and measurable trait. SIGNATURE: Signature analysis analyzes the way a person writes his/her signature as a basic means of identification. Although handwriting techniques vary for individuals throughout their lifetimes, handwriting identification is seen as a scientifically reliable criterion for measurement. KEYSTROKE: Keystroke analysis measures the dynamics of a person’s typing rhythms to facilitate authentication of a particular person. Keystroke analysis may be more useful than other methods of identification because unlike other biometrical authentication methods, keystroke dynamics can still be measured throughout the computer session even after the access control point has been successfully passed by the user. GAIT: Another new developing biometrical technique is one which measures gait which is a person’s particular way of walking and facilitating motion. Gait can be used effectively to recognize people coming in from a distance. COGNITIVE BIOMETRICS: Cognitive biometrics is also a developing method in biometrics which uses measurements of brain activity responses when triggered by specific stimuli and matched within a computer database as a means for authentication of a particular user of the system. Currently, systems which utilize this kind of method are being created to trigger responses to odor stimuli. In the future, other triggers may be used to create responses. C. PARAMETERS Given the various methods for collecting biometrical data, each of these techniques must pass a set of parameters to a degree in order to be considered as a viable method for integration within a biometrical system. These parameters include: UNIVERSALITY: The principle of universality stipulates that every user should have the characteristic. Sometimes, in some cases this may not be true as it the case of a person with no hands who cannot use a hand analysis machine for verification. UNIQUENESS: The principle of uniqueness involves the degree of how separable the biometric characteristic is between each individual person. PERMANENCE: The principle of permanence involves how well the technique used for measuring is resistant to changes such as aging, human developmental processes such as pregnancy, or things such as plastic surgery. COLLECTABILITY: The collectability principle is related to how easy the method is to acquire. Easier methods, as well as more sanitary methods are more ideal for a viable biometrical system. PERFORMANCE: The performance principle is concerned with the accuracy, speed and the strength of the technology used to authenticate the user. ACCEPTABILITY: The acceptability principle is related to the degree of social approval for use of the technology as a means for collecting biometrical data. CIRCUMVENTION: Circumvention involves, the biometrical system’s ease of adaptation to a substitute should the system need one. 1. COMPARISON OF VARIOUS METHODS WITH PARAMETERS (Based on the Comparison of Various Biometric Technologies table by A.K. Jain, et. al. 2004) FACE: Facial scanning has a high level of universality because it is virtually impossible for any living human-being to possess no form of a face. Facial scanning scores low in its level of uniqueness due to the fact that it can be difficult to distinguish characteristics from person to person at times. This is due to some people having similar features which may be hard to distinguish. In the case of identical twins, this may not be a useful means for authentication at all. Facial scanning scores a medium ranking under the permanence factor. This is due to the fact that although a person’s actual facial characteristics never change, they are subject to transformations such as aging, weight gain or loss, and alterations such as plastic surgery or accidents. As far as collectability, facial scanning scores a high mark due to the fact that, going along with its high level of universality , every living human-being does have a face which is easy to locate on a human body. Facial scanning is low in performance because it can tend to be highly inaccurate due to the dynamical aspect of human faces. Facial scanning also scores high in acceptability as a comfortable and accepted way people would want to collect their biometrical data, but it scores low in circumvention because it doesn’t have an easy substitute which can replace it. Facial thermograph scores high in universality, uniqueness, collectability, acceptability, and circumvention. It scores low in permanence and medium in performance. FINGERPRINT: Fingerprinting scores medium in its level of universality. This is due to the fact that although all people inherently possess fingerprints at birth, fingerprints can still be damaged via rare skin diseases or through loss of fingers, abrasions, etc. Fingerprinting has a high level of uniqueness and a high level of permanence. Fingerprinting has a medium level of collectability and performance due to the fact that although it is easy to acquire for measurement, there is a 5% failure to enroll rate which exists for everyone even with good sensors and analysis software. Fingerprinting has a medium level of acceptability by the public as a means for collecting data. This is because although it is an easy method of measurement, it may be unhygienic, inaccurate as well as easy to duplicate unlawfully. Fingerprinting has a high level of circumvention due to its ease of adaptation to a substitute if deemed necessary. HAND: Hand geometry scores medium in its universality, uniqueness, permanence, performance, acceptability, and circumvention. Hand geometry scores high in its collectability aspect. Hand vein analysis also scores medium in universality, uniqueness, permanence, collectability, performance, and acceptability; but it scores hi gh in circumvention. The overall reason why hand analysis carries a medium ranking in virtually all the parameters listed is because of a human-beings ability to live without them. EYES: Eye analysis provides for a more accurate analysis approach in a biometric system. Iris scanning scores high in universality, uniqueness, permanence, performance, and circumvention. This is due to the complexity and exclusivity of iris patterns which does make them a better choice method of biometric authentication. Iris scanning received a medium score in collectability and a low score in acceptability due to the complexity of the method and its suitability to the general masses. Retinal scanning also received similar scores, scoring high in universality, uniqueness, performance, and circumvention; receiving a medium score in permanence, and low scores in both its collectability and acceptability. DNA: DNA analysis has split results, scoring high in universality, uniqueness, permanence, and performance, and scoring low in collectability, acceptability, and circumvention. Although DNA can be extracted from a numerous amount of different ways, a method of extracting DNA in order to be used in a biometrical authentication system cannot be done without seeming invasive or unsanitary. Also, many people may be concerned with privacy matters concerning DNA analysis. ODOR & SCENT: Odor and scent analysis scores high in universality, uniqueness, and permanence. Although scents can be masked by deodorants, fragrances and lotions, the underlying biological scent of a person cannot be concealed. Odor analysis also scores low in collectability, performance, and circumvention, with a medium score in acceptability. VOICE ANALYSIS: Voice analysis scores medium in its universality and collectability. It scores low scores in uniqueness, permanence, performance, and circumvention, making it not an ideal method for use in a biometrical system. This is because not only does a person’s voice change throughout time, but people can knowingly change their voice or use technology to change their voice (such as a recording) in order to dupe a system. Voice analysis scores high in acceptability due to the simplicity of the method. SIGNATURE: Signature analysis scores low in universality, uniqueness, permanence, performance, and circumvention. It scores high in collectability, and acceptability. Signature analysis may not be an ideal method for authentication because although graphology experts can distinguish identities through meticulous handwriting analysis, it may be more difficult for a biometrical system to accurately analyze differences in handwriting for each individual person. This is because a person’s handwriting can change depend on various things such as the mood of the person. Also some people may write similarly or use forgery to try to dupe the system. KEYSTROKE: Keystroke analysis is another method which may be seen as not as reliable as some of the other methods for collecting biometric information. Although it has the advantage of being able to simultaneously authenticate a user while he/she is still within the work session, keystroke analysis scores low for universality, uniqueness, permanence, and performance. It also has medium scores for collectability, acceptability, and circumvention. This may be due to the behavioral aspect of typing which can be easily changed if a person learns to type in different ways. GAIT: Gait scores medium in universality and circumvention. Gait has low scores in uniqueness, permanence, and performance. Gait also has high scores in collectability and acceptability. Of all the various methods for collecting biometric data, some of the most reliable methods (according to the table by A.K. Jain et. Al) are iris scanning, retinal scanning, facial thermograph, fingerprint analysis, and DNA analysis. Some of the least reliable methods are keystroke analysis, signature analysis, and voice analysis. Overall, it appears that physiological data is seen as a more reliable method for collecting data than behavioral data. III. BIOMETRIC SYSTEM A. BIOMETRIC SYSTEM A biometrical system although seemingly complicated, has only two main steps, regardless of the methodology or the technology used to facilitate it. The system begins with a process called enrollment which is when the biometric information from individual users is collected and stored within a database and translated into a code or graph. In some instances data may be stored on a smart card which can be carried away with the user. The next operation of the biometrical system is called testing. During this portion of the system, biometrical data is detected and compared with that which is in the database. In order for a biometrical system to be robust, it is necessary that the storage and retrieval of data within the system be highly secured. (http://upload.wikimedia.org/wikipedia/commons/thumb/3/3c/Biometric_system_diagram.png/800px-) A biometrical system can carry out two main functions. These include verification or identification. In verification, the system’s objective is to authenticate the user in conjunction with another method such as a smart card, a username, or a password. With identification, the system’s intention is to authenticate the user only on the basis of the biometrical data alone. The goal of this function is to identify the user according to the closest match within the allowable limit of the system. B. PERFORMANCE MEASUREMENTS The performance of a biometric system’s technology can be broken down into a variety of probability descriptions. These descriptions indicate the level of accuracy the system is able to achieve. FAR- The first measurement is entitled False Accept Rate. This measurement determines the likeliness of a biometric system incorrectly accepting access to the system by an un-authorized user. This measurement is calculated by dividing the number of false acceptances by the number of times an identification attempt has been made. FRR- The second measurement is called a False Rejection Rate which measures the probability that a biometric system will incorrectly reject an authorized user from using the system. This number is calculated by dividing the number of false rejections by the number of authentication attempts. EER- Equal error rate stands for the rate at which FAR and FRR are equal. This measurement can be used to compare two different biometric systems. Whichever biometric system has a lower EER is considered to be a more accurate system than the other. ROC- Receiver operating characteristics deals with the system’s accuracy within certain environments as it relates to False Rejection and False Acceptance Rate results. FTE- FTE stands for failure to enroll rate. This measurement is calculated as a percentage of the data which failed to pass through the system due to invalidity. Failure to enroll typically happens when the sample data is of poor quality and does not match the data which is stored in the database of the system. FTC- FTC is the failure to capture rate. This measurement measures the probability that the system will fail to pick up on a biometric characteristic when it is presented accurately. High calculations of this measurement typically mean that this authentication method will be difficult as well as frustrating to use. C. SUSCEPTIBLE AREAS OF ATTACK FOR BIOMETRICS The three most susceptible areas of vulnerability for attack of a biometric system are: 1) Copied-biometric attacks- where the attacker obtains a substitute for the true biometric sample in order to cause proper authentication to occur via the normal system procedures. 2) Replay attacks- where perpetrators obtain valid templates from the original user and then use them to directly dupe the biometric system. 3) Database attacks- where perpetrators access a template database and obtain the ability to replace valid templates with invalid ones. IV. ISSUES WITH BIOMETRICS A. IDENTITY THEFT ISSUE Although the ideal goal of biometrical authentication is to have ultimate prevention of identity theft, the issue of an illegitimate user having the ability to commit identity theft still exists within biometrics and can have even more dire circumstances than with non-biometrical authentication systems. Depending on the method used to collect the biometrical data, a person’s identity can be stolen easily. An example of this would be in the case of fingerprints which can be taken from inanimate objects such as glassware or metal objects and then duplicated in order to be used to dupe a biometrical system. The main problem concerning this issue is in the fact that if an individual’s identification is stolen by another, the legitimate user may never be able to undo the damage which has been created because, unlike with non-biometrical authentication, once biometrical data has been compromised, it is compromised for the entirety of the legitimate user’s existence. One proposed possible solution for solving the issue of identity theft is to only use a portion of the biometric data, so that if the data does become compromised, it will not be entirely lost. This way, if one part of the data is stolen, another part of the original user’s biometric data can be used to replace it. B. PRIVACY ISSUE Privacy can also be a staggering issue with the implementation of a biometrical system from a societal standpoint. Many people may not care to have all of their biological characteristics recorded on some medium for a variety of reasons. One concern is that if information is recorded on systems used at more than one location or by more than one entity, an individual’s movements can be tracked preventing anonymity. Safety of the legitimate users can become compromised, if malevolent individuals choose to target that person in order to obtain their goal. Another issue regarding privacy involves physical harm which can be done to an individual using a biometrical system. Physical harm can occur by use of unsanitary instruments used in the technology to obtain the biometrical information, which may cause the system to be considered unsafe. Another issue regarding privacy lies with the administrative ability to misuse user’s biometrical data without the consent of those users. Currently, few regulations exist to protect biometric information of individuals. C. SENSOR OBSTACLES Different types of technology (hardware & software) used within different biometrical systems can counteract one another, making it difficult to have standardized biometrical data. One of the reasons this problem exists is because each vendor of biometrical technology generates their own encryption methods for the recorded information. Unfortunately, many of these encryption methods do not coincide with one another making the use of biometrical systems more difficult and less efficient. The only way unification of the different biometrical systems can occur is by a standardizing process which would require exposing of all the concealed data. Unfortunately, this can also present a serious threat. D. FAILURE TO MEET PARAMETERS Another issue concerning implementation of biometrics is in the issue of a system’s failure to meet parameters. In order for biometrical data to be interminable, the biological characteristic must be unique, universal, acceptable, collectible, reliable in regards to the performance and circumvention of the technology used to collect the data, but most importantly, the data must be permanent, which is the most fragile issue concerning the parameters of biometrical data. Unfortunately, most if not all biological characteristics are not guaranteed to be permanent. Many of them can be compromised via accidents, health problems or alterations such as surgery. V. CURRENT USES OF BIOMETRICS Although the field of biometrics as a whole is still in need of major development before widespread implementation will ever occur there are some entities including private industry and governmental agencies which currently utilize biometrical technology. Certain examples of American organizations which currently use biometric technology include: 1) Walt Disney World: Walt Disney World uses fingerprint analysis technology to authenticate the fingerprints of guests in order to ensure that season tickets are used by the authorized ticket owner. This is in order to prevent lost sales through ticket sharing, as well as thefts. 2) First Tech Credit Union: First Tech Credit Union is an Oregon based credit union which utilizes keystroke recognition technology for authentication of users on its online website. 3) Casinos: Over 100 American casinos such as the Imperial Palace casino in Las Vegas use facial recognition technology to identify and prevent known cheaters or dishonest patrons from entering into their establishments. 4) Missing Children’s Clearinghouse: A West Virginia based organization entitled Missing Children’s Clearinghouse uses biometric technology which utilizes scanned digital photographs to search for missing children. 5) Citibank Singapore: Citibank in Singapore uses fingerprint scanning technology for customers who use their clear platinum card for point-of-sale purchases. 6) Coca Cola: Coca Cola uses hand scanning machines to replace time cards for employees in order to document worker time keepinsg records. 7) Welfare crack-down: New Jersey as well as six other states use biometric technology to crack down on individuals who abuse the welfare system by claiming benefits in multiple names. 8) Notebooks: Computer products such as the Compaq Armada E500 are being developed to use fingerprint scanning technology to verify the identity of the user. 9) Prisons: Up to 100 American Prisons use biometric technology to regulate methadone dispersement among prisoners. VI. FUTURE DEVELOPMENTS IN BIOMETRICS Since the occurrence of the September 11, 2001 terrorist attacks, a surge in the demand for biometric technology has begun. Stocks in publically trade biometric companies such as Visionics, Viisage Technology, and Indentix have soared with the overall biometric technology industry projected to have revenues approaching $10 billion dollars annually by 2020. Emerging trends for future uses of biometric technology seem to lean more towards law enforcement, homeland security, and security within certain types of private industry such as in airport security or finance. Many credit card companies such as Mastercard and Visa are beginning to implement biometric authentication methods to verify card users. Also, the Immigration and Naturalization Service may begin implementing biometric technologies to identify illegal immigrants. Certain types of biometric technology which are becoming more widespread include access control facial recognition technology which is used to permit only authorized individuals to enter upon certain facilities, facial recognition passive surveillance technology which is used to monitor premises in order to identify possible terrorists or suspect individuals, and alert management which includes the use of real-time technology in association with biometric technology to provide security alerts of potential security breaches. Applications which use biometric technology will also have an effect on commerce, particularly in e-commerce to provide extra security for online purchases, and installation within certain personal items such as cars and cell phones. VII. CONCLUSION Although not that long ago, the concept of having biometric technology as a part of our mainstream society may have been seen as a science-fictional impossibility, technological innovation has grown to the point where it is becoming more and more of a reality. Although we are not quite ready for widespread implementation of this technology, as the need for better hi-tech security increases, research as well as investor and consumer confidence and innovation within the biometric industry is also expected to improve. Although no single biometric system method is without flaws, combinations of these various methods and technologies may provide the ideal security that we hope to attain one day. CHAPTER III METHODOLOGY There was difficulty in determining the real students of the University of Baguio because of the hard-headed students who cannot abide with the simple rules and regulations which was the reoccurring problems of the security. Due to this problem, the â€Å"mandos† and â€Å"magnas† can easily enter the school’s premises victimizing a lot of students. This was one of the reasons why such simple violations became a huge problem for the school. Regarding this matter, the group came up with an idea for a topic for their action research. Before they finalize their topic, the group went to the Office of the Student Affairs and interviewed the dean to know which rules are commonly violated by the students. After the interview, the group determined that the rules which are commonly violated are: a) wearing of I.Ds inside the school campus; and b) wearing of uniforms on the designated days. The group then convened and finalized their topic that would focus on â€Å"A proposed Biometric ID system to control the reoccurring violations by University of Baguio students.† Since there was already a topic to be talked about in the research, the group started to gather data which were relevant to the research proper like that of related studies and researches and terms that are significant to the study. After collecting relevant information for the research, the group prepared communication letters addressed to the deans of the different schools of the University and respondents likewise with the survey questionnaire. Upon approval of the deans of the different schools, the group administered the questionnaires to the respondents. The survey forms were distributed to the eleven schools of the University having ten (10) respondents each to see which results have the same percentage which were used to know the reasons behind these actions. After distributing the survey questionnaires, the group then retrieve the questionnaires and start tabulating the results. The tabulated data showed the reasons why the students violate these simple policies of the school. The result of the survey supported the proposal that were passed to the Board of Directors. The group then proposed the biometric ID system that will be put up in every entrances and exits of the buildings in the University. The biometric ID system will most likely be very costly but disregarding such amount, the administration will approve it and immediately ordered the said system. By the time the systems that had been ordered arrive, the people designated by the higher ops will put up such systems on the designated areas to make the University a safe and humane place to study. CONCLUSION In light of the findings, the following conclusions are hereby presented: Not wearing of ID has been a habit of the students. Sometimes the teachers themselves forget to check their students ID. The security guard also are not lenient in checking the IDs of these students. Because of this attitude most number of the student no longer uses their IDs. The students think that it is just fine not use their IDs. The researchers are found out that the school really need a biometric ID system. Approximately, one unit of the biometric system will cost more or less two hundred fifty thousand pesos. In such case the University of Baguio can still afford this system since it does not only help the students but it can also secure their safety With the help of this proposal it will lessen the burden of the security personnel. This proposal can also lessen the number of students violating the proper use of IDs. In such situation students can no longer use any ID because of the presence of finger prints. The students whether they like it or not would still be forced to use their IDs. Also, this proposal can help in the security of the school campus because outsiders can no longer come in because of the presence of finger prints. RECOMMENDATION Drawing from the conclusions that the researchers arrived at, the following recommendations are forwarded. The researchers would recommend the strict implementation of the rules and regulations of the university and the maintenance of the biometric ID system. In addition, each of the gates should be closed. Also, the lenient checking on the wearing of IDs should be done. The guards should monitor every student entering the university. In case the students lost their IDs, we recommend that a password that would allow them to enter would be provided by the OSA during the time of the ID’s loss. BIBLIOGRAPHY BOOKS * Addiction Today, Sept. 27, 2008. â€Å"Prisons Use Biometrics to Manage Methadone.† * Germain, Jack M., Sept. 11, 2003. â€Å"Beyond Biometrics: New Strategies for Security. * New York Times, Nov. 15, 2008. â€Å"Technology and Media, a Surge in the Demand to use Biometrics. * Osborn, Alice, Aug. 17, 2005. â€Å"Future of Biometrics-Trends and Emerging Uses for Biometric Technology. * Panko, Raymond R., Corporate Computer and Network Security. New Jersey: Prentice Hall, 2004. * Risk Management, Mar. 15, 2005. â€Å"Biometrics: The Future is Now. * Technology and Human Values Senior Seminar, 2008. â€Å"Biometrics. * Tilton, Catherine J., Feb. 2006. â€Å"The Role of Biometrics in Enterprise Security. * Wikepedia, Nov. 13, 2008. â€Å"Biometrics.† ONLINE * http://www.addictiontoday.org/addictiontoday/2008/09/prisons-use-bio.html. * http://www.ecommercetimes.com/story/31547.html?wlc=1226777438 * .http://query.nytimes.com/gst/fullpage.html?res=9F06E0DB163EF934A25751C1A9679C8B63&sec=&spon=&pagewanted=1 * http://www.video-surveillance-guide.com/future-of-biometrics.htm * http://www.riskmanagementmagazine.com.au/articles/FF/0C02DDFF.asp?Type=124&Category=1240 * http://www.dell.com/downloads/global/power/ps1q06-20050132-Tilton-OE.pdf >. * http://en.wikipedia.org/wiki/Biometrics#cite_note-jain_short_article-20 >.

Safety Management Essay Example | Topics and Well Written Essays - 1000 words

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Gun Control Essay Example | Topics and Well Written Essays - 750 words

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Compare and contrast the relationships which evolved between Essay

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Organisational change management Essay Example | Topics and Well Written Essays - 2250 words

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Stem Cell Research and the Human Genome Project Essay Example for Free

Stem Cell Research and the Human Genome Project Essay Applications of Biotechnology: Stem Cell Research and the Human Genome Project Stem Cells Stem cells are unspecialized cells found in large quantities in bodies of fetuses and in some parts of the adult body. These unspecialized cells are capable of forming other organs, which make it one of the controversial issues in medical ethics. The benefits of stem cell transplant are very huge, but the ethical moral dilemma always enters as many groups question the ethicality of the procedure that stem cell transplant requires. Stem cells are relevant in the development of an organism. It forms other specific cells, and is also capable of repairing or replacing other damaged cells in the body. The cells are cultivated from the human embryo, which formed 4-5 days after the egg cell undergoes fertilization by the aid of the sperm cell. 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This $3 billion project contributed a lot to the understanding of human biology. Most especially, it determined the huge importance of developing the biological map (Toga and Mazziota, 2002, p. 15). Neuroscience is the field that benefits the most in human genomic mapping. The development of these maps is relevant into monitoring of the presence of diseases, such as the Huntington’s disease, muscular dystrophy, and cystic fibrosis. Common diseases such as the Alzheimer’s disease have also been detected in maps. Maps are incorporated in a database that is accessible to molecular biologists. Scientists may also add maps of newly discovered diseases useful in future studies. This created a large network of scientists exchanging information and resources. The interaction among scientists is led by the Human Genome Organization, responsible particularly for the management of chromosome workshops. The continuation of the human genome project opened opportunities to technological fronts and progress to other fields of scientific endeavors. New types of genetic markers have been developed for assay for better experimental strategies and computational methods. Collectively, these methods help in assembling the results in to physical maps (Toga Mazziota, 2002, p. 15). Genomics has a considerable potential for the improvement of the health situation of the developing countries in the future. Illness can already be traced and cured by genetic interventions. Thus, improving the healthcare leads to relief in human suffering (Colson Cameron, 2004, 2004, pp. 63-64). References Colson, C. W. N. M. de S. Cameron. (2004). Human dignity in the biotech century: a Christian vision for public policy. Retrieved May 19, 2009, from http://books. google. com/books? id=ygIiRL7mQBkCpg=PA63dq=advantage+benefits+human+genomic+mapas_brr=3#PPA63,M1 Experiment Resources. (2008). Stem Cell Research Pros and Cons. Retrieved May 18, 2009, from Experiment Resources: http://www. experiment-resources. com/stem-cell-pros-and-cons. html National Institute of Health. (2009, April 28). Stem Cell Basics: What are the potential uses of human stem cells and the obstacles that must be overcome before these potential uses will be realized? Retrieved May 18, 2009, from http://stemcells. nih. gov/info/basics/basics6. asp Toga, A. W. J. C. Mazziota. (2002). Brain mapping: the methods. 2nd ed. Retrieved May 19, 2009, from http://books. google. com/books? id=mBBYKllGwZYCpg=RA1-PA15dq=benefits+advantage+of+having+human+genomic+mapas_brr=3#PRA1-PA14,M1

Personal Development Plan And Evaluation Of Skills

Personal Development Plan And Evaluation Of Skills In this assignment Im going to discuss my personal development plan n how I will develop my personal skills which will help me in my current situation and also for my feature roles and my responsibilities and I am also going to check what will I be the needs to develop my self and how will I learn to improve my self and I am also going to identify my target dates for review and I will explain how these needs will be met. Lets have a brief introduction about personal development plan and also its importance. DEFINATION OF (PDP) Personal development planning is a structure which is made by an individual to improve his learning style and performance and made a planning how to develop there educational and personal carrier and how to achieve n the goals and objective in feature. IMPORTANCE OF (PDP) It helps to increase the ability of person to understand and learn and to set there goals and objectives and gives the proper way to make a progress by leaps and bounds. We discuss the importance of personal development planning. Now I am going to extend my personal development plan. Here I gave some introduction and important of personal development plan now I m going to extend my personal development plan and I also review my self which skills I have required in my current and feature roles and responsibilities. CURRENT SKILLS Fallowing are some of my current personal and professional skills. Time management Time management is very important skill for any human being who wants to be a successful in his life and want to get something in feature because now a days we are living in globalized world so you have to be able to manage your time in any circumstances to meet with the demands of this modern world so this is one of my very important skill and Im very sufficient to manage my time but I still think that I have to learn more to improve my time management skill. LEADERSHIP SKILL Leadership skill is ability to motivate and inspire the group of people or a member of your organization towards the goals and objectives which you are looking to achieve. This skill helps the leader to give inspiration to his followers and get a more results to achieve the aims and objectives of an organization. Leaders can see the problems in any organization which needs to be fixed and he can set the goals that needs to be achieved it may be something that no any other person can see or on the other hand no else want to tackle whatever it is, it is the focus of leader attention and they come up with is single minded determination so this is the most important thing in leadership skill. This is one of the very important skill which I have and play a vital role in my life to make progress by leaps and bounds but whatever skill I have but as a human being I always try to learn and improve my personal development. COMMUNICATION SKILL Communication means to communicate with other people and that is a very important thing for any person who wants to be a successful because now a days we all are living in globalized world and we have to meet with the people from different part of world with a different languages so in this case you have to be able to communicate with others this is also one of my very important skill which helps me to make progress but I still want to improve my this skill for my current and as well as my feature roles and responsibilities.so because of its importance I want to improve myself in this skill to achieve my aim and objectives of life. DECISION MAKING SKILL Decision making skill is a vital skill for any human being. A person who is able to make a quick decision in any type of situation will get success. Decision making skill is very important in your professional life as compare to personal life because in professional life some time you have to make very hard decision for the betterment of your organization and only this skill will helps you to make a decision. This skill helps me allot in my professional and personal life and I always try to improve my decision making power. SELF MANAGEMENT SKILL Self-management means to manage our self-reactions and emotions against the challenges in any circumstances and also understand the challenges and responsibilities in personal and also in professional life .self-management play an important role to be successful in any field of life and provide you a sufficient chance to get full control on your emotions. This is also an important skill of my life and I really want to improve my skill because I need this skill for my feature roles and responsibilities. SKILLS REQUIRED FOR FUTURE Following are some skills which I need in my future roles and responsibilities. LEADING AND CHEARING MEATINGS Leading and cheering meetings is also an important skill for any leader or any person who is leading any organization or a group of certain People. Leading and cheering meeting means to lead and arrange meetings after certain time to check how the organization is working and where the organization is week and where organization needs any kind of improvement in simple words to make check and balance of organization this is a very important skill but I fell myself that I do not have this skill In my professional life so I need to learn this skill for my personal development. DELIVERING EFFECTIVE PRESENTATIONS As we all knows that it is very important to deliver effective presentation it means the way you convey your message to your followers or your subordinates in a proper way which will be easily understandable for them and this thing give a boost for the development of any organization this skill also help you in your personal life so I fell myself that I am not good in delivering effective presentation so I really have to learn this skill for my future roles and responsibilities. PLANNING Planning means to make a proper way towards your goals and objectives.it also means to plan that when , where and how you are going to achieve your goals and objectives. Planning is not only the skill which only helps you in your professional life it is also a skill which helps you even more in your personal life. By making a proper planinig in your life you will always be successful in your personal and professional life. This is also an important skill which I need in my future roles and responsibilities. SELF MANAGEMENT A person who is able to manage a personal reaction to challenges and also the responsibilities in personal and professional life is called self-management. In self-management you should be able manage a time and also change your self-according to the current situation and circumstances. Following are some factors of self-management. PLANNING You should make a feature planning towards your goals and objective and how you will achieve. SELF AWARENESS You must have exact awareness about your current situation and circumstances TIME MANAGEMENT You should be able to complete your work with in the time that is very important in self-management. MONITORING You must have ability to monitor all the things which are happening around you wither it is your personal life are professional. These are some of the skills which I need in my future roles and responsibilities and while discussing my current skills and skills which I need in my future roles and responsibilities and know I am going discuss my learning and development needs. IDENTIFYING LEARNING AND DEVELOPMENT NEEDS Know I am going to discuss my learning and development needs. LEARNING Learning is a very important process for achieving the business aims and objectives and it also play a vital role in personal development and it is also very essential to improving the organizational performance. LEARNING NEEDS FROM MY POINT OF VIEW From my point of view learning needs is to make people able to add the stock of personal competences and also gave them a boost to develop their potential. Learning needs means a gape in between the current and required performance of the person. Learning is also very important from business point of view because in business you always have to learn a lot of things so it is also very essential in business to learn. Learning is important more than the training because in training you just train yourself for a appropriate work but when you start learn something you learn a lot of things around yourself and it helps you to improve your personal development and you will make success day by day Learning is what happens after the person received the training and is much more self-directed Learning cans only effects when the person has ability to apply the knowledge and skill on his work place which he learns. Here I discuss what is learning and I also identify what is learning needs and what its importance now I am going to discuss my learning and development needs for my personal development plan MY LEARNING AND DEVELOPMENT NEEDS As I gave you introduction about learning and I also tell you the importance of this and know I am going to reflect my personal and professional learning and development needs which will helps me to extend my personal development plan. By doing this I will make progress in my personal and professional life by leaps and bounds. As I discuss all my current skills and also I discuss all those skills which I need in my feature so to meet these skills I need to learn a lot because I am not too much strong in my these skills so I need to improve myself so I can improve my learning by using my preferred learning style. My preferred learning style is reflectors because: Reflectors can learn best when they have time to think about these activities and also have time to think before doing anything. They take some time to check and revive what they have to learn. Learn least from being forced to give instant reactions without planning time or are force into the limelight. Now I am going to discuss how I increase my current skills and those skills which are required in my future roles and responsibilities and I am also going to identify the target dates for review by using my preferred learning style I will explain this by showing you the tables. TARGET DATES FOR PERSONAL DEVELOPMENT PLAN TIME MANAGEMENT OBJECTIVES SUCCESS CRITERIA ACTION TIME DURATION I want to be a better in management. To manage my time in any situation I will study books management related I will complete it buy doing 6 moths study In time management my objectives are to be able to manage my time and I will fell myself successful when I manage my time in any situation and any circumstances to achieve this I will study books because thats the best way I think to improve my time management skill and it will take about six months to achieve my this aim. COMMUNICATION SKILLS OBJECTIVES SUCCESS CRITERIA ACTION TIME DURATION To communicate with any level of people with confident When people start well understanding when I communicate with them Try to communicate with the people of my upper level and also increasing the communication There is no time duration in this skill improvement because I will learn more as much I communicate with people In order to improve this skill my objective is to easily and confidently communicate with any level of people and my success criteria will be when I built up my confidence and people start understanding me easily to achieve this objective I will try to increase the communication and also I will try to communicate with the people of my upper level there is no time duration in this skill because it depends the way I learn. SELF MANAGEMENT OBJECTIVES SUCCESS CRITERIA ACTION TIME DURATION To manage personal reaction in any circumstances When fell myself relax in any type of situation Try to involving myself in different and difficult situations and by working with my seniors If I keep working it will take 1 year to improve my skill. In this skill my objective is to manage my personal reaction in any circumstances my success criteria will be the situation when I fell myself relax and I can handle any type of situation without any problem I will improve it by involving myself in different type of difficult situations and also try to work with my seniors according to my observation it will take 1 year time to improve my this skill. PLANNING OBJECTIVES To make proper planning towards my goals and objectives SUCCESS CRITERIA When I get success by my planning ACTION By getting a knowledge how to do proper planning TIME DURATION It can be done within 3 months My objective is to increase this skill to make a proper planning towards the goals and objectives my success criteria will when I get success by my planning I will improve this skill by getting knowledge to that how I will do proper planning and it will take three months to improve my self iin this skill DECISION MAKING SKILL OBJECTIVES SUCCESS CRITERIA ACTION TIME DURATION LEADING AND CHEARING MEATINGS OBJECTIVES SUCCESS CRITERIA ACTION TIME DURATION DELIVERING EFFECTIVE PRESENTATIONS OBJECTIVES SUCCESS CRITERIA ACTION TIME DURATION

The Power of Sin in Nathaniel Hawthornes The Scarlet Letter :: Scarlet Letter essays

The Power of Sin in The Scarlet Letter Sin is the main theme in the Scarlet Letter. All of the characters in the book were somehow affected by the main sin, which was adultery. The three main characters were the most widely affected, and their whole lives were molded by the way they dealt with the sin. The sin surrounds, encloses, and strangles them. There was no escaping from its harsh consequences. Hester Prynne's sin was as an adulteress, and the result of this was that she had to wear the scarlet letter "A." She feels that her sin has taken away everything she had, and given her one thing in return; her baby. Although she had dignity and pride when she first stepped out of the prison and when she stood upon the scaffold this "A" unfamilarized and seperated her from the community, and she stood alone with her child as she does for the most part of her life following this event. From then on, she was to live away from the community with her baby, Pearl, and was shunned by everyone. The sin she has committed has made her think that death would be an easy way out and that she deserves little, for she says, "I have thought of death, have wished for it, would have even prayed for it, were it fit that such as I should pray for anything." Throughout the next years, the sin Hester committed changes her personality and identity. Once a beautiful woman, Hester now looks plain and drab. Once passionate, she is now somber and serious. She had contained a precious quality of womanhood that has now faded away. Her plain gray clothes symbolize her temperament and disposition. There are also good effects that the sin has on her. She becomes more giving and caring, and is endlessly helping the poor and sick and doing neighbors favors. Hester feels that she owes it to the community, and is also forcing herself into a life of service to others. The sin stays with her throughout her life, and even when she leaves her town, she feels obligated to come back and fullfill her punishment. The sin made her lifestyle worse, but it changed her

Essays --

Statement of Purpose Four years of undergraduate study in the field of Electronics and Communications and a strong predilection towards research have made the choice of further study an obvious one for me. My ultimate objective is to pursue a career in research, either in industry or in academia. I strongly believe that a Master’s Degree in Electrical Engineering from your esteemed University will act as a crucial first step in the process of realizing my career objectives. I have always cherished a dream to become an Engineer, a dream that was innate and developed slowly over the years. Right from my school days I found myself fascinated by the intricacies of mathematics and physics, which spun their web of aura around me, a web that I sought to unravel in countless problem solving sessions I have always felt a strong need for achievement, which has been the motivating force behind whatever I have achieved in my academic career. Electrical department staff in my college gave the strong support to my feeling saying that I can achieve anything. We being the Electrical Engineering students can make the world and we can move the world. During my under graduate course study, I was exposed to a plethora of diverse subjects in Mathematics, Pure Sciences, Engineering and computer besides the intensive lab works in related subjects. During my freshman a series of courses in Mathematics, Physics and Chemistry reintroduced me into these subjects, but now with an Engineering bent courses like Tele Communicaton Switching System, Embedded Sytems,Vlsi Design laid in me the strong fundamentals and problem solving techniques. Further courses like Digital Signal Processing, Control Systems, Communication Systems exposed me to ne... ...aracteristic of the American culture. It would also help me to learn global standards in this field and become aware of the worldwide competition, which I consider would be a great help for me to make a strong contribution in the field of Electrical Engineering. Your university with its unique graduate program in Electrical Engineering and with its commitment to foster intellectual excellence is remarkable and attractive to embark upon an academic career. I look forward to a challenging career in research which may even be arduous and demanding at times but I am confident that with my sincerity and dedication, I will be able to make a meaningful contribution to the ongoing research developments and live up to the high standards of your university. Given an opportunity, I shall strive to channel my unbridled efforts into more productive avenues.

Quality Education Endangered :: School Learning Essays

Quality Education Endangered Education today is leaving students ignorant while overworking them to the point that they have little free time to relax and have fun. Teachers are not teaching their students some of the basic knowledge of the subjects and instead are assigning considerable amounts of homework to the students in an attempt to educate them through repetition. I do believe that homework is necessary to reinforce lessons, but the massive amount we are receiving is going too far, especially considering students are still graduating without the education they need to continue to a higher level of schooling. In actuality the lesson they are receiving is how to handle being overworked. If a student joins even one activity or takes on a part time job, their lives become a balancing act. Time becomes priceless and must be used wisely in order to come out on top of it all. With the amount of effort a students puts into their education in grade school they should at least being getting enough out of it to smo othly move on to their next step in life. America is the home of famous colleges like Harvard and yet American college students have to work extra hard to get a good educational experience. College freshman in California are a perfect example of this. "Between 70 and 90 percent of all students entering the California State University system have to take some form of remedial course work in basic subjects like English and math" (Jennings 305). These students are starting out their college years behind where they are supposed to be so they will have enough knowledge of basic courses to be able to succeed in college level classes. In essence, students are paying money and spending extra time to learn exactly what they are supposed to have already learned from their public education. Everyone knows how hard it is to get out of a four year college in four years today and remedial course are a source of the blame. IUP, for example, has a full course list for the students to complete to get their degree with minimal free elective c redits to accommodate the extra classes. Remedial classes also take up the space designed to allow for a minor if the students should desire to receive the extra education. It is no wonder that so many students are now be referred to as super seniors.

Pizza Hut Mkarekting Strategy Essay

The journey began in 1958, when two college students and brothers from Wichita, USA, Frank and Dan Carney, opened the first Pizza Hut restaurant at their hometown on June 15, 1958. After borrowing $600 from their mother, they purchased some second-hand equipment and rented a small building on a busy intersection in Wichita. The result of their entrepreneurial efforts was the first Pizza Hut restaurant, and the foundation for what would become the largest and most successful pizza restaurant company in the world. Many people ask how Pizza hut got its name. When Carneys were setting up their first restaurant, the building had sign with room for just nine characters. They wanted to use â€Å"pizza† in the name, which left room for a word with only three letters. A family member suggested the building looked like a hut –and Pizza Hut was born. Pizza Hut: Today Pizza Hut is not only the acknowledged leader of pizza industry worldwide, but it is also the world’s largest pizza chain, with over 12,000 restaurants across 100 countries, employing more than 300,000 people, serving 1. 7 million pizzas everyday to more than seven million customers. Pizza Hut is the high-flying brand of Yum! Restaurants International, which is also the parent company of KFC, Taco Bell, A&W and Long John Silvers. Taking other four brands with Pizza Hut, Yum! Restaurants International makes up the world’s largest restaurant group. Pizza Hut in Bangladesh Transcom Foods Limited, a concern of Transcom Group is the franchisee of Pizza hut in Bangladesh. With a seating capacity of 220 persons, the first outlet of Pizza Hut is located on South Avenue, Gulshan-1. Pizza Hut provides the perfect mix of great food, great service and great place at a great value to customers who are looking for a grand experience. We believe in positive intension, and maintain a strong internal environment by developing our competitive work force, which we trust. The latest technological tools along with the best support systems from our franchiser YUM! International is used to ensure easy workflow and to make our restaurants the favorite in the Country. The success of Pizza Hut relies heavily on delighting our customers by ensuring that all their needs and desires are met in every way. Hence, the company give strong importance to marketing efforts to ensure that. Along with customer satisfaction, make sure, that the business makes money! Therefore, the first task is to understand our consumers from every aspect. In this regard, we have tried to gain a thorough understanding of our competitive environment and continuously strive to develop unique business ideas to make our business a success. Thus, Pizza hut has successfully attained a broad range of loyal customers, to whom pizza has gained extreme popularity. In order to expand this range, our marketing team is involved in developing new products and concepts, all the time. Above all, not only do we make GOOD FOOD, we are also famous for providing great service and dining experience, to give our valued customers more reasons, to return. Due to the vast success of our flagship restaurant in Gulshan, and huge demand from consumers, opening of new stores in different cities are already under way. And from this experience marketing team has the recognition and understanding of * cultural influences * governmental and political influences * demographic and lifestyle trends * local and national economic trends. In Pizza Hut the role of operations is to be obsessed with the quality of our pizza and the experience that our customers receive. There are 3 distinct categories of restaurants. Full Service Restaurants These are the traditional pizza restaurants that offers seated service and take-away. Home Service Restaurants Restaurants that offer home deliveries and take-away. Restaurant Based Delivery A full service restaurant in combination with delivery and takeaway service. Currently, they are operating as the first category of restaurant, i. e a full service restaurant, with take-away facility. In the near future we will plan to introduce the other categories as well. All Pizza Hut sites work on the CHAMPS standard Cleanliness Hospitality Accuracy Maintenance Product Speed These six objects define the very core of customer expectations. CHAMPS have become the vehicle, which drives Operations Excellence into our business and is also supported by a reward and recognition scheme for the Team members. The ‘CHAMPScheck’ is a tool used to ensure consistency of service and product quality across the entire Pizza Hut estate; in fact it is used for all the Yum! Brands internationally. Environmental considerations Pizza Hut uses environmentally friendly materials where applicable, e. g. water based paint and recycled Pizza boxes. 2. 1 Environmental forces: Strategies are not and should not be developed in a vacuum. They must be responsive to the external and internal environment. Otherwise the firm become, in effect, the most efficient producer of buggy whips, leisure suits, or slide rules. To avoid such strategic mistakes, firms must knowledgeable about the business environment. Here we analyze the pricing strategies of Pizza Hut. In order to developing the pricing strategies and implementing these strategies into program they must scan the major internal and external factors. a. The Company Pizza Hut is a chain restaurant, operated by Transcom Group in Bangladesh. In designing the pricing strategies, they must take account the other company groups. Top management sets the company’s mission, objectives, broad strategies, and policies. They must work closely with departments. Finance department of the Pizza Hut is concerned with finding and using funds to carry out the long run and short run cost and different promotional program. The R&D department focuses on designing tasty and attractive pizzas. The purchasing and operations are responsible for getting supplies and materials, producing and distributing a desired quality and quantity of the foods. b. Suppliers The marketing manager of the Pizza Hut must monitor the price trends of their key inputs or raw materials such as bread loaf, different meats, capsicums, oregano, different flavor souses etc. Because it charges the price of a pizza that both covers all its costs for producing, distributing, and selling the product and delivers a fair rate of return for its efforts and risk. As cost is an important element in its pricing strategy so they should try to reduce supply cost of the inputs. c. Marketing Intermediaries Pizza Hut uses direct marketing to sell their products. Their cost of serving customers is comparatively high than the others. Besides they uses marketing service agencies such as research and development firm, advertising agencies, media firms and marketing consulting firms to promote their products and target the right market. Developing pricing strategies involve the cost of maintaining these intermediaries to sell their final product to consumers. d. Customers The Company believe that customers estimate which offer will deliver the most value. They face a vast array of product and brand choices, prices and suppliers. Whether the buyers are satisfied after purchase depends on the offer’s performance in relation to the buyer’s expectations. As the customers are the value- maximizers then if the total customer value and the total customer cost doesn’t equal then they become dissatisfied. So it is the most important factor for Pizza Hut to implement effective pricing strategy that match the customers’ expectations to incur in evaluating, obtaining, using and disposing of the given market offering. e. Demographic Environment Pizza Hut chooses Bangladesh to set up their outlets as it is one of the mostly dense countries in the world. Growing population means growing human needs to satisfy. Depending on purchasing power, it also means growing market opportunities. This large and highly diverse population poses an opportunity for them to capture the increasing market share. Pizza Hut established their outlets exclusively at Gulshan in Dhaka, at Agra bad in Chittagong. Pizza Hut divides its population group into six different levels: 1. Preschool 2. School-age children 3. Teens 4. Young adults age 25 to 40 5. Middle aged adults age 40 They provide different offer with changing prices to the customers. f. Changing pricing strategies with changing family structure The traditional family structure is changing with the modern world. The number of working women has also increased. This trend has increased the consumption of convenience foods and services. In order to capture big market share and consumers’ support they must design their pricing strategy that satisfy the consumers’ perceived value. g. Economic Forces Pizza Hut use market skimming as their pricing strategy. They charge high price at the initial stage. It focuses on the changes in income of the consumers, their changing spending patterns. Pizza Hut target the high class people as their potential customers. They also set the outlets exclusively in the city. It also monitors the changing spending patterns of the people. Today people spend more in the foods. h. Natural Factors The deterioration of the natural environment is a major global concern. As a restaurant Pizza Hut should take the pricing strategies that also contribute the improvement of green movement. Recently they use recyclable or biodegradable packaging of their products. i. Technological Advancement New technologies create new markets and opportunities. Developing the pricing strategy, technological advancement should give the priority. Pizza Hut uses internet to serve online orders with the help of Bangladesh, keep account of raw materials, and they use consumers’ database of the regular customers.j. Political Environment Pizza Hut makes their marketing environment in Bangladesh by following the rules and regulation of the government. It considers several laws covering issues such as competition, fair trade practice, environmental protection, product safety, truth advertising, labeling, pricing and other factors in setting their product price. h. Cultural Factors Recently the people of Bangladesh have tried to copy the Western culture. They are becoming interested to the western food like pizza, burger, hot dog, pasta, and so many foods. Pizza Hut uses this changing trend in their marketing as well as a pricing strategy. They spend more funds in product promotional program in this country. They offer Ramadan discounts, Valentines Day offer for the couples, friendship day program and so on. All of these schemes must match with their pricing style. COMPETITORS OF THE PIZZA HUT Today, competition is not only rife but growing more intense every time. In Bangladesh the most dominant competitors of Pizza Hut are the BFC, KFC, CFC, DOMINOUS PIZZA, HELVITIA, SHARMA PALACE, CHICKEN KING, BURGER KING, BELLA ITALIA. As the basic product of Pizza Hut is the different flavors pizza, the other fast-food shop is also serve pizza and may copy the marketing strategy of Pizza Hut. It has a certain cost burden that shares much of its strategic conduct. In developing an effective strategy it makes a clear difference between the market concept of competition and the industry concept of the competition. They analyze their competitors’ base on the following characteristics: a. Objectives b. Strengths and weaknesses c. Reaction patterns International Competitors of Pizza Hut. * Papa John’s * Domino’s * Little Caesar’s Domino’s Pizzas Founded in 1960, Domino’s pizza is the recognized world leader in pizza delivery operating a network of company founded and franchise-owned stores in national and international markets. Domino’s Pizza’s vision illustrates a company of exceptional people on a mission to be the best pizza delivery company in the world. With more than 8000 restaurants and delivery units spread across in 50 countries, Domino’s holds the 2nd position in international pizza market. Domino’s is the world’s fastest pizza maker. It makes 14 pizzas in 2 minutes and 35 seconds. In 2004, Super Bowl Sunday was the busiest day of the year when Domino’s sold close to 1. 2 million pizzas which is approximately 42% more pizzas compared to a normal Sunday. Super Bowl Sunday ranks among the top five days for pizza deliveries annually along with Thanks giving, New Year’s Day, New Year’s Eve and Halloween. Little Caesars Little Caesars is 4th largest pizza manufacturer in USA. The company claims to be largest carry-out pizza chain in the world. The company is famous for its advertisement campaign of â€Å"pizza! Pizza! † which was later altered to â€Å"pan! Pan! ’ to promote their pan pizzas. Little Caesars is famous for selling more pizzas at fewer prices. It has notable â€Å"differentiating Strategy† wherein Little Caesars sells â€Å"Hot-N-Ready† pizza for $5. 00 only which means those customers do not have to call before taking the delivery of their pizza. They can just drop in to a â€Å"Little Caesar† outlet and collect their hot-n-ready pizza instantly. Marketing Strategy Pizza Hut follows the following strategy: * Total market strategy: Pizza Hut started with a single product i. e. Pizza but with different segments emerging and the degree of competition increasing, it diversified into several products to serve different segments. It came up with chicken nuggets, wedges, garlic bread, smiley etc. * International marketing strategy: Pizza Hut started with local market strategy in Kansas, USA then moved on to regional markets in and across USA. In 1968, Pizza Hut started its international movement by opening its 1st restaurant in Canada. And today Pizza Hut is world’s largest pizza chain with its presence in more than 100 countries. * Early Entry Strategy: Though Pizza Hut was not the first entrants in the pizza market in USA. But Pizza Hut followed an early entrant strategy. Customers knew what a pizza is but still there was huge potential to tap. In order to become a leader, pizza hut continued to refine their product & develop new product to suit their customer’s changing tastes. Ultimately Pizza Hut with its superior promotion, manufacturing and distribution activities has turned out to be the â€Å"winner†. * Strong Commitment Strategy: Pizza Hut has been operating in the pizza market by realizing all economies of scale in promotion, distribution and manufacturing facilities. If Papa Johns or Little Caesars come out with a new competitive pricing strategy or innovative product, then Pizza Hut quite aggressively fights back by bringing more competitive prices or better innovations in product category. In simple words, Pizza Hut takes all possible measures to defend its leadership position in the market. Customer Focus. â€Å"Consumption is the sole end and purpose of production; and the interest of producer ought to be attended to only so far as it may be necessary for promoting that of the customer†- Adam Smith Frank and Dan Carey recognized that the concept of Pizza was quite new to American. Although frozen pizzas and pizza mixes had entered into the market and started penetrating in non-traditional food market. Initially Pizza sampling was done to test the product and consumer’s preferences about the product. Thus first Pizza Hut was a success. From the very start, Pizza Hut aimed to get pizza’s to the masses. Initially, the entire world was a common market for Pizza Hut until it began segmenting and targeting particular market segments by differentiating and developing diverse products for them. Pizza Hut as a company has always tried to target and satisfy various diverse customer categories in different countries depending upon various factors and situations. Pizza Hut in order to fulfill its marketing objective of maximizing customer satisfaction by providing high quality products, has believed in the following marketing strategy: â€Å"Think Global, Act Local†. In Malaysia for instance, Pizza Hut targeting both urban adults as well as families with pre-teens and teenage children by offering a delicious mix of nutritious Itlaian-Amercian cuisine which includes world’s favorite pan pizza. Pizza Hut Malaysia at the same time offers a cozy, friendly ambience in which to relax and have a great time with family or friends. Pizza Hut Malaysia’s success has been due to imaginative and innovative thinking in continuously developing, marketing and promoting new pizza products with unique and distinctive flavor, taste, style and appeal. In order to target the entire family experience, Pizza Hut launched a Hand Tossed Pizza which was pizza hut’s first step in traditional stuffed crust segment. It offers not-to-thin and not-to-thick crust on which the entire family agrees. To tap the market for young single in-hurry office goers looking for â€Å"fast lunch†, Pizza hut came up with â€Å"personal pan pizza for one†. The Personal Pan Pizza ® revolutionized lunch and became the perfect solution to satisfy pizza cravings in a hurry. Pizza Hut introduced America to the perfect pizza for on-the-go back in 1983. Today, we can find Personal Pan Pizzas ® in airports, college cafeterias and even sports arenas. To satisfy the New York pizza lovers, Pizza Hut introduced a â€Å"The big New Yorker Pizza†. This pizza was 30% larger than pizza hut’s largest pizza. It is New York style pizza at un-New York price introduced in 1999. In some countries, to capture the interest of â€Å"Echo Boomer generation† which the ultimate cheese loving population, Pizza Hut launched â€Å"The Ultimate Cheese† to give them the ultimate pizza experience. As Pizza Hut is the world’s largest Pizza manufacturing company believing in strategy of â€Å"Think Global, Act Local†, somewhere in USA pizza hut introduced variants with extra cheese or large in size, at the same time, when pizza hut to grow in international waters as Asia, it diversified to adapt their cultures and provide their favorite flavors. In order to tap huge spices lovers’ population in India, Pizza Hut recently has launched â€Å"The Great Indian Treat† which is rich in Indian spices and garlic. In order to tap market segment less than 18 years, pizza hut introduced â€Å"Stuff! Under 18 only† in United Kingdom, to tap the kids segment, various â€Å"Value combos† are introduced comprising of a Pizza, Chicken wedges, Fruit drink and ice cream. Whereas to tap the teenage market, Pizza hut introduced different flavors of pizza along with fruit beer was offered. At the same time, Teenagers were lured by promotional schemes as â€Å"DUBIT CARD† which will allow them to take discounts at various entertainment places including pizza hut. In an attempt to target, the people who are young and romantic at heart, whether it is an 18 year old boy friend or 50 year husband, on the occasion of â€Å"Valentine’s Day†, Pizza Hut launched a limited edition â€Å"Sweetheart Pizza† in the shape of heart. In nutshell, Pizza Hut tried to target each and every diverse population segment either on the scale of age (kids, teenage, office goers, senior citizens) or on basis of lifestyle (singles or couples) or special interest groups (celebrations, parties, festivals). Pizza Hut: An Overview of the â€Å"Product Strategy† â€Å"Product Strategies specify a market needs that may be served by different products offerings†. * Product Positioning Strategy: Pizza Hut has always followed â€Å"Single brand positioning† strategy wherein it has positioned only its pizzas. Although the positioning statement has been different in different countries but it has always hovered around its â€Å"PIZZAS†. For instance, in Canada, its positioning statement is â€Å"The best tasting pizzas under one roof† which reflects a great variety of pizza being served , in China it has positioned on â€Å"Dine-in restaurants†, in Australia, it is â€Å"made fresh, served hot and on time† which reflects that best of ingredients are used and pizza is delivered on time. Similarly, in India, pizza hut’s positioning has been â€Å"Good times, Great pizza. * Product-Scope strategy: Pizza Hut follows a â€Å"multiple product strategy† as pizza hut not only sells pizzas, but also deals in a variety of other products as Product-Scope Strategy Soups and Desserts Salads & Pastas Appetizers Pizzas Although all the product offerings in pizza hut are not as fast moving as its pizza, but they usually complement each other. For instance, a family coming for a dinner usually starts with some soup and garlic breads and then moves on to pizzas along with some diet salads. In this way, pizza hut caters to different people with different needs and tastes and preferences. This helps in increasing sales, profitability, market share and above all â€Å"Customer’s Mind Share† * Product-Design Strategy: Pizza Hut follows the strategy of selling Standardized Products with modifications. Pizza Hut mainly sells 4 types of pizzas: Pan Pizza, hand-tossed pizza, stuffed crust pizza and Thin N Crispy pizza. Pizza Hut serves these standard style pizzas everywhere in the world but at the same time, it offers its customers to choose different toppings as extra mushrooms or extra capsicum and onions with extra cheese or chicken toppings like toppings of meat, bacon, fish, ham, beef topping, pork toppings etc. Secondly it offers what is known as â€Å"Value meal combos† wherein it offers a combination of pizzas, appetizers, beverages etc at lower prices. For instance, Pizza hut introduced â€Å"Meal for 2† which offers a medium pan/freshizza pizza, garlic bread sticks with 2 glasses of pepsi. Similarly pizza hut also offered â€Å"Meals for 4† where it offered 2 medium pan pizzas, with one plate of garlic bread and one portion of wedges with 4 glasses of Pepsi/Soup. Pizza Hut by offering standard products seeks economies of scale and by offering modification options enhances customer satisfaction which adds to brand equity of Pizza Hut. * Product innovation strategy: Pizza Hut has been constantly involved in innovating new products. It started as Pizza chain in 1958. On one hand, it offers traditional Italian pizzas while on other hand, it innovated several new varieties as pan pizza, thin n crispy, stuffed crust, the big New Yorker pizza, hand tossed pizza, the edge pizza along with the Sicilian Pizza. Pizza Hut spends extensively on research and development of its innovative products. At the same time, customer’s feedback also plays an important role in preparing new pizzas. For example, The Big New Yorker Pizza. Pizza Hut continued to make innovations as it followed â€Å"International marketing strategy†. In India, Pizza Hut launched international style pizza in localized Indian flavors like Tandori pizza range with Punjabi flavors, vegetarian tama-tam, Murgh Mazedar Pizza etc. Similarly, in China along with traditional pizzas, it served â€Å"Sangria† and â€Å"Escargot†. Along with pizzas, Pizza Hut also innovated beverages and drinks to satisfy the tastes of consumers. For e. g. Pizza Hut in Oman has added a refreshing splash of tropics to their menu with the launch of Monin, a new line of flavored drinks. Value Marketing Strategy: Pizza Hut as far as value marketing is concerned follows Quality strategy Customer- service strategy. Time-based strategy Pizza Hut promises its customers to give them best quality product by using best quality ingredients. Time and again it re-emphasizes on this fact through its advertisement campaigns. Pizza Hut main motive is to enhance its customer’s satisfaction by providing them best quality products at affordable prices. At the same time, pizza hut always tries to deliver on time. Although Pizza Hut’s competitor Domino’s differentiates on basis of timely delivery in 30 minutes, however, Pizza Hut through its innovative technology is also trying to reduce its delivery time to 30 minutes and fight back Domino’s. PRICING STRATEGIES OF PIZZA HUT IN THE PRODUCTS’ LIFE CYCLE STAGES Their pricing strategy usually changes as the product passes through its life cycle. As Pizza Hut chooses the market- skimming pricing strategy by setting a high price for their pizzas at the initial stage to skim maximum revenues layer by layer from segments (high society people, exclusive outlets) willing to pay the high price, their introductory stages were especially challenging. Here example given for Bangladeshi Context. Pricing strategies: Product Development Stage. This stage begins when the parent company (Transcom Group) finds an idea to purchase the franchise of selling pizza at a particular area. During this stage the sales are zero and their investment cost mounts. Pricing strategies: Introduction Stage Introduction stage starts when the Pizza Hut was launched their basic product first at Gulshan in Dhaka. In designing their pricing strategy they face the following factors: 1. Their opening cost was very high because they organize a grand party and use heavy sales promotion to entice trial. 2. At the initial time their sales were comparatively low. 3. High cost per customer for creating superior image was increasing. 4. Their profit was positive. 5. The customers are the innovators of the new flavors pizzas with an attractive presentation style. 6. They charge the higher price with the justified quality. 7. They build only two exclusive distribution outlets. 8. Build mass advertising in newspaper, bill boards etc. 9. They compete with few competitors. Pricing Strategies: Growth Stage In this stage their sales are rising. The customers are properly known about the brands and the goods. 1. High cost per customer reduces and become the average cost. 2. During this stage profits are rising. 3. They maximize their market share. 4. They use product line extension by adding new flavors, ingredients, sizes such as family size, single pan pizza etc. 5. Their competitors are growing. 6. Develop new marketing plan to make the product superior from the competitors. 7. They also organize birthday party, marriage day party and so many occasions for a payment. By these they enhance their brand image. Pricing strategies: Maturity Stage Pizza Hut is now passing through the maturity stage. Their profits are at the peak. This stage normally lasts longer than the previous stages, and poses formidable challenges to marketing management. 1. Product modification by modifying the products’ quality improvements, feature improvements and style improvements. 2. Stable number of competitors is beginning to rise. 3. They change the price to match or best competitors’. 4. Pizza Hut is building a new outlet at Dhanmondi to meet the increasing demand of customers. 5. They create significance brand differences from competitors and take the advantages. Pricing strategies: Decline Stage This is the product life cycle stage in which a product’s sales decline. Pizza Hut doesn’t reach in this stage at present. Pizza Hut: An Overview of Franchise Model â€Å"Franchising† involves a contractual arrangement between a franchisor (a manufacturer, a wholesaler, or a service sponsor) and a retail franchisee, which allows the franchisee to conduct a given form of business under an established name and according to a given pattern of business. Pizza Hut after its incorporation in 1958 opened its first franchise unit in Topeka, Kansas. Followed by a Pizza Hut restaurant built in just 5 days by franchisees in Oklahoma State Fair. In 1968, Pizza Hut made a global entry by entering in Canada. Then it made a strong foot holding in Australia, Japan, England, Kuwait, and Abu Dhabi. By 1989, Pizza Hut was already serving 54 countries. In 1996, Pizza Hut entered India with the first dine-in restaurant in Bangalore. While entering in the international arena, Pizza Hut used the â€Å"Franchising Route† as the entry strategy. In Bangladesh Pizza Hut enter Franchising with â€Å"Transcrom group†. Reasons why Pizza Hut adopted â€Å"Franchising† as the entry strategy: * The best method to establish operations without risk of operations in an unfamiliar country. * Franchising root helps in learning the buyer behaviour, consumer preferences, market realities etc. * Franchising helped Pizza Hut in building a brand name and creating efficient distribution system. * In certain socialist countries as China, Russia etc, direct foreign investment is not allowed, so pertaining to the local legal framework of these countries, Franchising is an easier route to enter into these countries. Pizza Hut: An Overview of the Global Strategy Pizza Hut before entering into any new country conducts a comprehensive market survey of that country to learn about the culture that prevails in that country, the state of government and politics, the legal framework (product quality laws, packaging laws) , commercial practices (business structure, patterns of competition). Strategy Adopted by Pizza Hut for Global marketing programs: Localized strategy: Pizza Hut follows the strategy of â€Å"Think Global, Act Local†. For e. g. in India, the 1st Pizza Hut which was launched in Bangalore served complete vegetarian meals. Similarly, in China, along with serving Pizzas, Pizza Hut also serves â€Å"Sangria† and â€Å"Escargot†. Similarly, in India, to match the spicy tastes of Indian consumers, Pizza Hut launched â€Å"Tandoori Treat†, â€Å"The Great Indian Treat†. For the cheese lovers in the United States, Pizza Hut launched Cheesy Bites Pizza and Stuffed Crust Pizza. In South Asian Muslim Country (like Bangladesh) Pizz Hut giver special Offer during Ramadan like â€Å"eat as much as You can† in iftar. International Marketing Coordination: Pizza Hut’s international marketing activities though dispersed in different countries are properly coordinated to gain competitive advantage as * All marketing activities as market research, advertisements, and restaurant interiors are done using a similar method. * Marketing know-how and skills are transferred from one country to another. For e. g. the â€Å"franchising model† is used successfully in all the countries by Pizza Hut. Scanning the Environment: S. W. O. T Analysis Strengths * Name Recognition * First-Mover Advantage (pioneer advantage) * Competitive advantage as pizza hut has he largest network of full service restaurants and delivery services. * Broad selection of products to target different segments. * Strong Franchisee network. | Weakness * High overhead costs due to large number of restaurants * High price pizza which leads to loss of customers. * Internal conflicts among franchisees. | Opportunity * Increase revenue through more and more innovative pizzas. * Increase in brand loyalty through good customer service. * Pizza hut has tremendous scope of expansion through its new online ordering system. * Pizza Hut home delivery network and entry in to new markets. | Threats * Main threat is from competitors. Out of these threat from Domino’s is main concern. * The differentiation strategy followed by any pizza chain is sooner or later adopted by all pizza industry players. New and newer methods to lure the customers must be found out. * Any competitor offering the same quality and diverse flavours might be a real threat to Pizza Hut. | Pizza Hut: An overview of â€Å"Promotion Strategies† Pizza Hut uses a wide assortment of promotion tools to achieve the following: * Increase the market share * Increase the sales volume * To increase repeat purchase * To induce the non buyers to buy the product. The Promotion mix which it uses is as follows: Sales Promotion Advertising Promotion Mix Personal Selling â€Å"Advertising†: Maximum used Medium of Pizza Hut Promotion Strategy The main objective behind every campaign is either to increase sales by encouraging potential purchasers or inducing repeat purchases or prompting immediate purchase by offering special schemes or to create awareness about a new product offering by highlighting a new flavor or announcing price changes or demonstrating the product in use by depicting an experience. For instance, to launch a new flavor in India named â€Å"The Great Indian Treat†, Pizza Hut signed a Javed Jaffrey for its new TV commercial. Similarly to inform the customers about Rs. 50 pan pizza, Pizza hut showed Zayed Khan as a young teenager boy friend who has to treat his large number of girl friends with something trendy and affordable. Pizza Hut also launched certain ad campaigns to counter attack its competitors promotions. For instance, in 2005 Pizza Hut launched â€Å"Freshizza† ad campaign featuring Malika Arora Khan and counter attacked Domino’s campaign showing Anupam Kher and Paresh Raval. At the same time, Pizza Hut brings about local flavor in its ad campaigns. In different countries, it uses models, situations, positioning clearly related to that particular country.