Marketing Communication ( Imc ) - 1234 Words

Intergrade Marketing Communication (IMC) is defined as ‘’ a strategic business process which is used to plan, develop, execute, and evaluate coordinated, measurable, persuasive brand communication programs over time with consumers, customers, prospects, and other targeted, relevant external and internal audiences.† (Schultz Schultz (1998,p.18). More than three decades, IMC still remain as an issue without a standard terminology. While it has been argued that IMC can help a company on how to promote their goods and their services, however, it can be observed that sometimes it can be a ruin strategy if the IMC model do not used appropriately. This essay will begin by looking at some information in order to clarify the concept of IMC. Then it will analyse the process work for the communication model in comparison with the IMC model. Finally it will examine the barriers of IMC Since the inception and formal conceptualization of Integrated Marketing Communications (IMC) in the late 1980s, the concept continues to have widespread attention among academics and practitioners around the world. However, a review of the composition on IMC over the past decade suggests that contentions on definitional and theoretical issues still remain unsettled ‘’The concept of IMC has become established in the marketing literature as an integral part of brand strategy’’ (Cornelissen and Lock, 2000; Eagle and Kitchen, 2000; Gould, 2004; Madhavaram et al., 2005). IMC may be considered to representShow MoreRelatedIntegrated Marketing Communication ( Imc )1658 Words   |  7 PagesAssociation of Advertising Agencies, integrated marketing communications ... recognizes the value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines advertising, public relations, personal selling, and sales promotion and combines them to provide clarity, consistency, and maximum communication impact. Integrated marketing communication (IMC) is a combination of five elements, such as, direct marketing, public relations, advertising, personal selling’sRead MoreIntegrated Marketing Communication (Imc)1898 Words   |  8 PagesAssignment on Integrated Marketing Communication (IMC) Course Tittle: Marketing Management Course Code: MBA-024 Submitted to, Monto Chandra Gope Lecturer Department of Business Administration Metropolitan University, Sylhet Submitted by JUWEL NONDEE ID No: 093-126-020 Batch: MBA 18th Batch. 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This concept is also something that is not new in the world of marketing. â€Å"IMC is the coordination of the promotional mix elements (advertising, public relations, sales promotion, personal selling, direct marke ting, and online marketing/social media) with each other and with the otherRead MoreEssay Integrated Marketing Communication (IMC)2291 Words   |  10 Pages Integrated Marketing Communication (IMC) is a communications process that entails the planning, creation, integration and implementation of diverse forms of marketing communications (advertisements, sales promotions, publicity releases, events, etc) that are delivered over time to a brands targeted customers and prospects. The goal of IMC is ultimately to influence or directly affect the behaviour of the targeted audience. 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Chennai Dining IMC will use the same messages in its promotion across the board. By leveraging IMC, Chennai Dining make it visible spicy food business in the fast food industry. The goal is to bring consistent promotion message across Chennai Dining consumers by leveraging multiple promotion sources to achieve this